9 Things To Look for in a Digital Marketing Agency

By on May 10th, 2023
a man in a swimsuit holding a rubber ducky floaty searching the desert for a good digital marketing agency

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. However, you can…

How to Crush Audience Engagement in 2023

By on May 9th, 2023
photo shows hand crushing soda can and audience engagement

Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” –  it's critical if you want to stand out from the competition and build a loyal following. But, you feel like you’ve tried everything and just don’t know where to go next.…

What Can a Specialist Inbound Marketing Agency Do for You?

By on May 8th, 2023
image shows retro business woman thinking about hiring an inbound marketing agency

What can a specialist inbound marketing agency do for you? Let’s take a look at Intermedia, a unified communications company, as an example: Over the past 4 years, we have had the pleasure of working closely with Intermedia and helping them implement inbound marketing best practices: Creating an updated annual strategy that aligns with their business goals Publishing 2 new weekly blog posts Building a link strategy through guest posts…

The Complete SEO Checklist for SaaS Companies

By on May 3rd, 2023

Demand for Software as a Service continues growing at a rapid pace and looks to quadruple in less than a decade. As the industry grows, SEO for SaaS is more vital than ever for companies to remain visible and competitive. The challenge is that SaaS companies live almost exclusively online and must depend more on digital marketing than enterprises with physical stores and products. As a result, a practical blueprint…

AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

By on May 3rd, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ, and I hosted a webinar to discuss…

How to Use Zero-Party Data to Level Up Your Content ROI

By on May 2nd, 2023
template photo shows business team leveling up their content ROI after they chose to include zero party data

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. Savvy marketers and content creators who want to level up their ROI know that harnessing the power of…

The Can’t-Miss List of Video Marketing Statistics (with Sources)

By on May 1st, 2023
template photo shows dog with marketing insider group’s list of must-read video marketing stats

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really, you ask? We’re letting the numbers speak for…

How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

By on May 1st, 2023
hero's journey in content marketing

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key…

5 Blog Post Templates to Help You Create Remarkable Content

By on April 25th, 2023

Producing regular, high-quality content for your client base is crucial for the growth of your business. Blog writing remains one of the best parts of a solid content marketing strategy. In fact, businesses with a blog get 434% more indexed pages, 55% more visitors, and 97% more inbound links. Let’s face it, though, sometimes the creative well runs dry, which is when you need an easy-to-use blog post template. Learn…

How to Research Your B2B Audience

By on April 25th, 2023

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points…