Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)

By on April 25th, 2023
template image for Marketing Insider Group shows businessman wondering will google penalize AI-generated content

Since November of 2020, CNET, a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy, if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly,…

16 Alternative Search Engines and When They’re Used

By on April 24th, 2023
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For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom scandal of 2020, users become much more weary of how their data was being shared…

How to Use Content to Boost Your SEO Strategy

By on April 24th, 2023

There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. But when it comes to long-term SEO results, content is where strategy really comes into play. It’s how you get your information, products, and services in front of the…

Content Marketing for ClimateTech

By on April 18th, 2023
template photo shows sunflower wearing sunglasses to share marketing insider group’s article on ClimateTech content marketing

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). This $1.5 billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right? As if their high-performance, eco-friendly…

25 Timeless Articles Every Content Marketer Needs to Read

By on April 17th, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they…

The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

By on April 17th, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights, and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. The rub is that the best…

7 Digital Marketing Services Every Business Needs

By on April 11th, 2023
template image with piggy bank sharing 7 digital marketing services every business needs

Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a…

Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

By on April 10th, 2023
pie chart of top website traffic sources research

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies (45%) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website's traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web. Without even knowing it, they’re likely putting time, money,…

5 Effective PPC Strategies for Ecommerce Campaigns

By on April 10th, 2023
PPC strategies for ecommerce campaigns

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time…

How Set and Measure Your Content Marketing Goals

By on April 5th, 2023
young kids on a soccer team doing a break to show content marketing goals

One of the biggest challenges in marketing is setting and measuring the right content marketing goals and objectives. While this sounds pretty basic, the obstacle is typically getting your executives and your larger team on board. Getting your content marketing analysis right isn’t just about finding out how successful your content marketing strategy is and validating it to stakeholders. It’s the only way you’ll be able to make the strategy…