Article by Michael Brenner

  • template photo shows dog with marketing insider group’s list of must-read video marketing stats

    The Can’t-Miss List of Video Marketing Statistics (with Sources)

    It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing

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  • 5 Blog Post Templates to Help You Create Remarkable Content

    Producing regular, high-quality content for your client base is crucial for the growth of your business. Blog writing remains one of the best parts of a solid content marketing strategy. In fact, businesses with a blog get 434% more indexed pages, 55% more visitors, and 97% more inbound links. Let’s face it, though, sometimes the

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  • template image for marketing insider group shows woman using alternative search engines

    16 Alternative Search Engines and When They’re Used

    For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom

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  • 25 Timeless Articles Every Content Marketer Needs to Read

    Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time.

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  • pie chart of top website traffic sources research

    Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

    Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies (45%) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website’s traffic and leads sources. This leads to a misallocation of resources and a misunderstanding

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  • PPC strategies for ecommerce campaigns

    5 Effective PPC Strategies for Ecommerce Campaigns

    A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as

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  • young kids on a soccer team doing a break to show content marketing goals

    How Set and Measure Your Content Marketing Goals

    One of the biggest challenges in marketing is setting and measuring the right content marketing goals and objectives. While this sounds pretty basic, the obstacle is typically getting your executives and your larger team on board. Getting your content marketing analysis right isn’t just about finding out how successful your content marketing strategy is and

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  • template image with skyscrapers for marketing insider group’s article on the skyscraper technique

    Does The Skyscraper Technique Work Anymore?

    Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. If you’ve had your hand in the SEO game for more than 24 hours, you

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  • marketing insider group shares why blogging is dead

    Why Blogging Is Dead

    Ah, finally… blogging is dead! It’s time to forget about SEO and give up on your target audience because today’s most innovative businesses are pulling the plug on blog content creation. Since today’s customers are so consumed by video content, there’s no need to keep churning out written blog posts. In 2022, video content reached

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  • screen shot of the MIG new homepoage to show how to setup your company blog for success

    How to Start and Set Up Your Company Blog for Success

    We’re currently in the midst of re-designing our website. So setting up our company blog for success is super top of mind right now.  There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want

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