And the Oscar Goes to… Our 2023 Content Marketing Awards

By on March 13th, 2023
marketing insider group shares our awards for best content marketing in 2023

In spirit of 2023’s Oscar Awards, we’re naming 10 small businesses that we believe deserve recognition for the best content marketing. Every great business owner knows that committing to the best content marketing practices can take your profits to the next level. But what exactly are the best content marketing practices? And how can you apply them to your own business to maximize your ROI? We have proven that the…

Why Brick-and-Mortar Marketing Needs Modern Automation to See Successful Results

By on March 13th, 2023

The past few years have been very good for the e-commerce industry, and really any business that earns significant revenue from online sales. The COVID pandemic sent established brick-and-mortars rushing to accelerate their digital transformation plans and sell more online. They plowed eye-watering sums into digital marketing channels despite often shaky evidence for digital ads’ effectiveness and, more recently, a broader decline in ad spending. Some benefited greatly from this…

9 Places to Source Authoritative Stats for Your Content Marketing

By on March 9th, 2023
human hand holding pen writing on content marketing stats

As content marketers, we are always on the hunt for interesting data to grab reader attention and support our claims. It's a beautiful thing when our employer is the data source. If you work at a SaaS company, you might hit the content jackpot by turning customer usage data into an annual report that attracts media coverage and leads, for example, Zuora's Subscription Economy Index or Marketing Insider Group's blog…

How We Help Brands Like Yours Develop a Content Marketing Strategy

By on March 7th, 2023
chess piece showing content marketing strategy for brands

SEO. Social media. Websites. Blogs. Developing an effective content marketing strategy can feel daunting with so many options and strategies available. Earlier this week, we shared the results of our approach to developing content. Here in this post, I am sharing how we do it for brands like yours. We speak with brands on all points of the content marketing journey. From those who are still learning what content marketing…

10 Amazing Ted Talks About Startup Marketing

By on March 7th, 2023
marketing insider group shares 10 amazing TED talks about startup marketing

Over the years, Nobel Prize winners and thought leaders, like Elon Musk, Jane Goodall, and Larry Page, have shared their own expertise to spark new ideas in both aspiring and seasoned entrepreneurs. Although it’s impossible to prepare yourself for every unexpected roadblock ahead, you can gain advice from the most influential entrepreneurs to give your new business its best shot at success. That's why today, we’re sharing 10 of our…

The 1-2-3 Guide to Creating Video Content Marketing

By on March 6th, 2023
marketing insider group shares the complete guide to creating video content

Now is the time to become an expert on creating video content. Not only are 91% of businesses already using video as a marketing tool in 2023, but 96% of marketers are placing ad spend on video. That’s because nowadays, consumers are spending an increasing amount of time on social media platforms like Instagram, YouTube, TikTok, LinkedIn, etc. With all of the benefits that come along with creating video content,…

4 Web Design Trends That Will Stand The Test of Time

By on March 5th, 2023
man looking at a clock suspiciously

Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions. If you look to famous brands for guidance you’ll see conflicting answers at almost every…

The 12-Month Content Marketing Strategy for Startups

By on March 4th, 2023

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. A content marketing strategy? Give me a break, you say. Well, you could spend hundreds of thousands of dollars…

7 Lead Management Tools That Will Save You Hours

By on March 1st, 2023

Successfully managing leads from inquiry to closed sales opportunity can often feel like a monumental task. Especially for a small business. Add multiple divisions and product lines in a larger company and the job of managing leads becomes impossible manually. While related to CRM software which manages the potential customer's contact information, and Marketing automation software which manages the automated nurturing of colder leads, lead management tools help your sales…

Humanizing AI-Generated Content: A Guide for Content Teams

By on March 1st, 2023
2 hands touching showing humanization of AI

Artificial intelligence (AI) has changed how we create and consume content. While most people equate generative AI with ChatGPT, it can create everything from text to images, and even music. Exciting as that may be, there's some anxiety that using generative AI without human intervention could lead to unintended consequences. To explore this concern, let's look at how to make sure the output from generative AI is more human. How…