Marketing Strategy

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

What are the most important digital marketing trends we’ll likely see in 2023. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty…

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. In other words, when you’re able to tailor your messaging and donor lists to those who are most responsive…

Your association needs a strong digital presence to stand out from the crowd. In fact, it’s estimated that you only have seven seconds to grab someone’s attention before they click away to the next website. With such a short time period to keep your users engaged, you’ll need a solid web design. A well-designed website can help your association convert prospective members into applicants and retain existing members’ interest in…

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Quick Takeaways: Digital transformation is a necessity to stay competitive and meet customer needs. SMBs…

A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time. Customer delight…

Some aspects of your business are easier to measure than others. Revenue, expenses, and customer acquisition can all be gleaned from sales figures and budget reports, whereas metrics such as customer satisfaction can be determined through surveys and qualitative data. But are these metrics actually helping improve your business? How can you be sure that your marketing strategy is getting to the right customers and sharing the right messages? Many…

When it comes to marketing, you want your ROI to be as high as possible. However, you may get to a point where your ROI has stalled. That’s why you need to explore fresh ways to boost the effectiveness and performance of your marketing tactics. It’s not unusual for ROI to level off at some point. Sometimes, a stable ROI can be a good thing. It’s nice to have steady,…

I’ve talked before about why I believe that marketing has a marketing problem. Most people think marketing is just ads. People hate ads. Who wants to be sold to? There’s a reason that car salespeople and cold callers have such a slimy reputation. But here’s the thing – these salespeople have earned that reputation through underhand tactics and trying to trick people into buying something based off lies and half-truths.…

Video marketing remains one of the most successful forms of getting attention online. More than eight out of 10 marketers say that video plays a vital part in their strategies. Seventy-eight percent report that video helps boost sales figures. Yet not everyone understands how to optimize their video creation process for the highest possible ROI. The reason is simple: Most marketers aren’t professional videographers. They know the marketing wheelhouse well.…