Marketing Strategy

What does marketing even mean right now? A question many businesses are asking. The world is in a place of dramatic change. So, what's the answer to marketing in the age of disruption? Marketing isn't a function. It isn't a department, either. It's a process, a voice, and a conversation. In this post, I'll take you through the detail of my latest keynote on marketing in the age of disruption…

Your business has a powerful marketing tool at its disposal. And there’s a good chance you’re not using it. Or at least not using it as well as you should. That tool is text message marketing, also known as SMS marketing. According to Grandview Research, the SMS marketing industry is booming. Grandview projects annualized growth in SMS spending above 20% through 2025. Your competitors are waking up to the power…

Digital technology has changed everything: how we interact with the world, how we learn, how we buy stuff, even how we date. For marketers, it has dramatically interrupted our marketing mix and the expectations from senior executives. This disruption has forced executives to put increasing pressure on CMOs to implement marketing strategies and programs that deliver a quantifiable return on investment. At the same time, marketing leaders are faced with…

How do you really truly determine whether or not your digital marketing efforts are a success? This is a challenge for many businesses so we're gonna help answer this question right here. According to eMarketer, digital marketing budgets are expected to grow 13.6% in 2021. But the expectations to track Digital Marketing KPIs is even greater with CEOs, sales and more traditional marketing peers. Whenever you launch a new product, roll…

With the global pandemic shifting the way groups of people meet, connect, and communicate, many association professionals feel as if they’re fighting an uphill battle just to keep their members engaged. After all, there’s no novelty left in hosting meet-ups on Zoom or Microsoft Teams, with many members already struggling with digital burnout in a year that feels as if it’s been entirely online. Luckily, there are a few essential…

For decades, marketers have hidden behind the tacit acceptance that “half of the marketing we do is effective, we just don’t know which half.” While John Wanamaker was specifically referring to advertising all those years ago, we know this challenge applies to all the marketing channels we use in in today’s digital, social, and mobile-connected world. Surveys like this one show that measuring marketing ROI is the top concern for…

Every year is the Year of the Customer. The traditional, tried-and-true marketing methods of getting people to know about your brand and buy your products are no longer as effective as they once were. Successful marketing trends in 2023 and beyond will focus on creating great customer experiences and building relationships with your audience. This shift has already been happening for a while, but not all businesses have fully embraced…

As a content marketing consulting company, we here at MIG wouldn’t be authentic if we didn’t take our own medicine. If we’re going to be content marketing experts, we’ve got to walk the walk. We are keenly aware that one of the biggest struggles any company deals with is generating more organic traffic. In our experience, it comes down to ranking and winning without spending. To show you how we…

We’ve all learned over the past year that uncertainty can arrive at any time and make massive impacts on markets, companies, and consumer behaviors. Was your business prepared? If you’re still here reading this article, it’s likely that you’ve survived what’s been a really tough year (congrats!) and are looking to the future, which looks brighter but still quite uncertain. Setting business and marketing goals can be one of the…

Metrics and data analysis are all the rage in the marketing world. However, the problem with having too much of a focus on statistical analysis is that it’s easy to slip into certain mindsets. Sales figures, customer behavior, and other nitty-gritty metrics often take center stage. This can be helpful at times. But often it’s not the little details so much as your overall branding that needs attention. The way…