Article by Mark Schmukler

  • Image of the new GA4 interface

    What You Need to Know About Google Analytics 4 (GA4)

    Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy

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  • 9 Proven Practices for Increasing Organic Website Traffic

    In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. But these benefits only come to light when your audience can easily find you in the crowded digital marketplace. And

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  • Your Guide to a Smart B2B Website Strategy

    You must continually adapt your website marketing strategy to stay relevant and visible to your desired clientele. For example, recent numbers show that 75% of customers judge a company’s credibility on its web design. Undoubtedly, your online marketing presence will become even more vital as the world handles more commerce digitally. The challenge lies in

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  • ipad showing google search featured snippets

    Google’s Featured Snippets: What Are They, How Do You Get Them & What Do They Mean for Your Brand?

    Search engines are the main channel for discovering information and services in the modern day. HubSpot estimates that Google processes approximately 63,000 search queries every second, translating to 5.6 billion daily searches and around 2 trillion global searches annually. 1 The average person conducts between three and four searches daily, and those numbers are expected

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  • image of social media icons showing linkedin importance for B2B marketers

    Why LinkedIn Still Ranks #1 for B2B Marketers

    LinkedIn has always held a special place in the hearts of B2B marketers, and the forecast for 2023 shows we can expect it to stay popular this year. Following trends from previous years, LinkedIn remains the top social media channel for engagement among B2B marketers. Our most recent Sagefrog B2B Marketing Mix Report examining marketing

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  • customer retention strategies working for a young business man

    Top Customer Retention Strategies for B2B Marketers in 2023

    With 2023 on the horizon, the chatter of a recession, and a marked increase in reports of poor client retention, it’s more important than ever that B2B marketers focus on retaining reliable clients. Aside from increasing lead generation efforts, ensuring client satisfaction is vital to keeping your business profitable. No one likes losing customers, but

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  • digital-marketing-trends

    Digital Personalization Trends for This Year

    80% of customers said they were more likely to buy from companies that offered personalized marketing experiences, and the same study supports that 90% of customers found personalized marketing appealing.1 Do these stats place your brand behind the eight ball or ahead of the game? Today’s saturated marketplace shouldn’t discourage companies from making meaningful impressions

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  • man and woman looking at ocmputer to read about five b2b marketing tactics you can't ignore in 2023

    5 B2B Marketing Tactics You Can’t Ignore in 2023

    Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways,

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  • account-based marketing

    Is Account-Based Marketing Right for You?

    Account-based marketing (ABM) is a strategy that is especially beneficial for B2B companies. ABM involves identifying, obtaining, and marketing to targeted, high-value accounts and communicating directly with executives and business leaders who have authority in large purchasing or contractual decisions. This suits the B2B space by targeting specific decision-makers right from the start, filtering out

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  • young soccer hero to represent 21 winning b2b marketing strategies

    21 B2B Marketing Strategies That Will Deliver Success In 2023

    “Strategy without tactics is a daydream; tactics without strategy is a nightmare.” Influenced by Sun Tzu, this quote implies that there’s a clear difference between marketing strategy and marketing tactics. It suggests that one can’t be done without the other, and to do both correctly, strategy must come first. It’s the foundation, after all. Marketing

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