How to Optimize Your Email Marketing Conversions

By on September 8th, 2020
email marketing campaigns

In a world oversaturated with digital communication and never-ending pings and dings and notifications that are — for the most part — ignored, there is still one, albeit a little old, way to get through: email marketing campaigns. Regardless of their age, gender and life experience, consumers have a hard time letting an email go unread, especially if it’s personalized. In short, we just can’t quit email. “Everybody uses it.…

Retargeting Explained: What It Is And How Does It Work?

By on September 2nd, 2020

Retargeting – sometimes referred to as re-marketing – is an effective form of online promotion that helps businesses reach people who have previously visited their website. Typically, most websites convert 3% of users on their first visit. Retargeting allows brands to get in front of the 97 percent of visitors that haven’t yet converted – whether they weren’t ready to buy or got distracted during the checkout process. Without retargeting,…

The B2B Marketer’s Guide to Mastering Digital Attribution

By on August 20th, 2020
digital attribution

Accountability is something that is incredibly important in order for the departments within a company to work well together. Unfortunately, in a corporate environment, in this age of “consensus,” it is not easy to assign or accept. The lack of rightful accountability is often quite prevalent in marketing and sales. Since most B2B organizations use a wide range of digital strategies to generate leads and convert customers, it is hard…

The SaaS Marketer’s Black Book of Lead Generation

By on August 19th, 2020

Lead generation. It always seems to be at the forefront of every marketer’s mind and it is often the topic of discussion during sales meetings and goal-setting sessions. However, the honest truth is that most of us do not have any clue how to improve our lead generation numbers. According to a study by LinkedIn, 68% of B2B marketers want to increase their lead quality and 55% want to see…

5 CTA Tweaks to Remove Friction from Your Lead Conversion Process

By on August 11th, 2020

Lead generation and nurturing often take center stage for digital marketers. They are commonly the top goal for most businesses, with the majority of their budget being funneled in this direction. But when the numbers at the bottom of the funnel refuse to budge it can be incredibly frustrating. As a result of excessive focus on lead generation or lead nurturing, marketers might be ignoring an important factor that is…

How to Measure the Effectiveness of Your Lead Generation

By on July 29th, 2020
demand generation

When it comes to lead generation, most marketers prefer to be doers, meaning that they enjoy coming up with ideas and then executing them. Measuring and reporting on their effectiveness is no one’s favorite part of the job as it requires a lot of research, takes up tons of time, and is honestly, quite boring. The reason that many marketers dread the reporting process of their lead generation strategies is…

4 Surprisingly Effective B2B Lead Nurturing Tactics

By on July 27th, 2020
B2B lead nurturing

Nurturing leads has never been simple for B2B companies – in fact, it often tops the charts when marketing and sales teams are asked about their greatest challenges. The digital landscape has only made this task more complicated and difficult, as there are now more opportunities than ever to either interact positively with a customer or drop the ball and lose the sale. Since this is such a hot topic,…

7 Advanced Metrics to Measure the Success of ABM

By on July 22nd, 2020
account based marketing metrics

Account-Based Marketing (ABM) offers an exhaustive list of benefits for most businesses. A list of the latest ABM statistics shows that companies that utilized this strategy saw incredible results including: Up to 200% higher ROI 30% boost in revenue 66% increased the number of leads generated 83% saw increased engagement from targeted leads 50% of teams were more productive and able to optimize their time on qualified leads Shorter sales…

How to Use Data to Make Your Lead Generation More Effective

By on July 21st, 2020
lead generation data

Data is truly king in today’s content-driven world. Businesses rely on it to support marketing strategies, target their customers, make smarter business decisions, and predict future outcomes. One of the greatest things about becoming a data-driven business is that it can make incredible improvements from the top to the bottom of the sales funnel – and lead generation is no exception here. A LinkedIn report on B2B lead generation found…

The Smart Marketer’s Guide to Accurate Lead Scoring

By on July 16th, 2020

If you ask most sales and marketing teams what their ultimate goal is, you can pretty much guarantee that they will say it is generating more leads and conversions. And many of them make the mistake of keeping their primary focus on the top of the sales funnel. After all, if you have more leads coming in, then you’ll have more conversions too, right? Well, of course, this is not…