Article by Michael Brenner

  • picture of dog in money sunglasses excited about paid content

    9 Incredibly Easy Ways To Convert Customers With Paid Content

    Have you ever wondered if your paid content is actually doing its job? What you consider valuable content might be seen as worthless by your customers when they’re trying to make a purchase. It’s kind of like a toll road. Gated content filled with handy how-to guides and relevant research can be the fastest route

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  • Woman using Facebook to show social media

    When Location Matters: How to Reach Customers on Social Media

    Location-based social media can help your business target your local audiences and acquire new customers. Todays social media-reliant consumers expect businesses to meet them where they are. Learn how to engage with and expand upon your local customers with the tips below: Quick Takeaways: Location-based social media can help businesses target local audiences Optimizing location

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  • A man dressed as a marketing nerd having a break through after using these 6 decision intelligence tools

    6 Decision Intelligence Tools You Should Be Using Right Now

    Running a business is a quick way to push your decision fatigue to the limit. While you have more data and tools than ever, the glut of information can create a paralysis of analysis. Don’t feel alone on this one. A McKinsey survey showed that most business leaders believe that most of the time they

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  • pie chart to show analytics of mobile app

    Analytics In The Age of Mobile: 5 Ideas To Track Your Success

    Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Read on to discover how to harness the power of modern technology and mobile analytics for your business. Quick Takeaways: Businesses must prioritize mobile analytics to understand and capitalize on customer behavior Tracing

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  • Girl on Ipad Storytelling

    6 Examples of Genius Brand Storytelling You Have to See

    If you haven’t figured out how to tell your brand’s story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes

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  • A cat scrolling on it's phone learning what to look for in a content writing service

    Content Marketing Editorial and Writing Services: What to Look For

    Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with

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  • The B2B Marketer’s Handbook of Marketing Automation

    B2B marketing automation remains a popular topic among data-driven marketers. Social Media Today’s “State of Marketing Automation” report found that 3 out of 4 marketers now use automation tools. Other data shows that thriving businesses readily embrace marketing automation. 72% of successful companies are all-in on the technology, while only 18% of unsuccessful ones are.

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  • A blog with current trending topics that jump off the screen and get attention

    How To Find Current Trending Topics for Content Creation: The 10 Best Tools

    Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for

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  • woman considering top content marketing agency

    Top Content Marketing Agencies 2023

    49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s “phygital” (physical + digital) marketing mix. Measuring the

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  • a group of sales associates celebrating the use of the information in this article to acquire leads

    How to Use Sales Automation to Maximize Lead Gen

    Closing a single deal often involves several contacts with a high-quality prospect. Even after the sale, your team is likely committing hours to managing relationships, answering questions, fulfilling orders and providing other support services via phone calls, emails, meetings, social media and other channels. It adds up. Multiply that by the number of customers you

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