Article by Michael Brenner

  • pensive man in yellow sweatshirt holds laptop and tries to understand B2B vs. B2C Marketing

    B2B And B2C Marketing: Is There Really Any Difference?

    So, you think B2B and B2C marketing are pretty much the same thing? Think again. While these two sides of marketing might throw around the same fancy jargon, their approaches couldn’t be more different. Are you a marketing rookie? Or just curious about stepping into the “other side” of marketing? Either way, tuning in to

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  • Image of a sales funnel to help you understand the various stages of the buyer journey

    Understanding the Stages of Your Sales Funnel [Infographic]

    What is a Sales Funnel? The “Sales Funnel” is the visual representation of process of taking potential customers from awareness to consideration through to purchase of a company’s product or service. It is a way to visualize, measure, and optimize the performance of a company’s sales and marketing efforts. Commonly broken down into early, middle,

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  • AI hallucination of a woman staring at a laptop

    9 Disadvantages of AI You Never Thought About

    Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its

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  • word map of content marketing and all of the facets of business it incluences

    How Content Marketing Impacts Your SEO Rankings

    Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing Benchmarks, Budgets, and Trends, 62%

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  • How To Perform (and Ace) Competitor Content Analysis

    You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! 😜) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However,

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  • a cartoon illustrating brand storytelling with a megaphone and online emblems surrounding him

    Brand Storytelling: How to Craft & Tell Your Brand Story

    What is more motivating – reason or emotion? This amazing quote from Antoine de Saint-Exupery helps provide an answer. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about it. What is the

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  • social media and business marketing

    Why Social Media Is Important for Business Marketing

    Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to

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  • cost per lead

    What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

    It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To

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  • Can You Create Remarkable Content Consistently?

    Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Over a third of that audience still felt the impact a week later. How can you make

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  • Man in a suit from the waist up and pajams from the waist down, hosting a successful webinar after implementing these four secrets

    4 Secrets of Webinar Marketing that Drive Revenue

    Picture this: your team is in a meeting discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests webinar marketing. Webinars are an excellent way to inform, engage, and sell your brand to your audience. In fact, 73% of B2B marketers say webinars are the

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