Article by Michael Brenner

  • arketing insider group shares why marketers should consider content marketing before hiring a fractional CMO

    Get Your Content Engine Running Before Hiring A Fractional CMO

    Have you considered hiring a fractional CMO because your small business can’t afford a full-time marketing executive? Fractional CMOs have become increasingly popular in recent years, and can provide many of the same benefits as a full-time CMO without a long-term commitment. But before you pull the trigger, consider starting up your content engine. Hiring

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  • executive presenting b2b marketing metrics

    The 8 Most Important B2B Marketing Metrics for CEOs

    What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI. CEOs expect to hold their marketing leaders accountable for reaching or surpassing their numbers, just like their sales leaders. CEOs can get frustrated when the only metrics

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  • Sad face hand drawn on an image template saying the cost of bad content

    The Cost of Bad Content Marketing

    Every company is marketing with content, but not every company is doing content marketing. The difference between the 2 is often just straight up bad content. And there’s a lot of it. But what is the cost of all this bad content? According to eConsultancy, bad content costs B2B companies $50 billion. And that’s just

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  • Lead Nurturing: The Biggest Challenges & Mistakes

    Lead nurturing is the process of sending relevant content to your leads. As they continue through the process, they are driven down your sales funnel to the point where they’re ready to make a purchase decision. Through lead nurturing, you’re presented with the opportunity to convince a prospect of the value of your offering. Lead

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  • boy developing content strategy

    How to Develop a Content Strategy (with Examples)

    In today’s crowded and increasingly digital content marketing landscape, you need a strong content strategy in order to reach your audience. Here’s why: Your content strategy is what makes your brand visible on search engines. It helps the right customers find you at the right time and provides the best possible user experience once they’re

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  • woman think how many words should a blog be

    How Many Words Should a Blog Post Be?

    Let’s cut to the chase. The simple answer from the research is clear: In general, blog posts should be more than 1,000 words. And longer content is more likely to rank higher in Google searches. The longer answer is a bit more complicated. Of course, blog articles should only be as long as they need

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  • 10 dollar bill for 10 reasons why you need a weekly blog writing service

    10 Reasons Why You Need A Weekly Blog Writing Service Now

    In an era filled with content and amazing internet rabbit holes, only the brands that can manage to stay front and center to their target audiences make a lasting impact. And that means y0u gotta show up on search, people! According to our own research, 60% of corporate websites don’t create enough content to stay

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  • marketing insider group shares 8 ways content experience drives revenue growth

    8 Ways Content Experience Drives Revenue Growth

    Your website’s content experience drives revenue growth – if it’s full of high quality content. Consistently sharing blog posts and videos may seem like a straightforward task, but it actually takes a lot of strategic planning. In fact, 65% of professional marketers agree that it’s difficult to consistently create engaging content. But there’s a trick

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  • michael brenner keynote speaker

    21 Motivational Speakers Who Will Rock Your Next Event

    Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after

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  • recycled straws to show repurposing blogs

    6 Simple Ideas for Repurposing Blog Content

    One of the themes of the global economy right now is how to do more with less. Repurposing blogs and other forms of content is one of the best ways to create more without having to spend additional budget. It also allows you to double-down on content that you know already worked. I’ve said it

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