Article by Lauren Basiura

  • marketing insider group shares the top 11 founder books every startup business owner should know

    Top 11 Books Every Startup Founder Should Know

    You are what you read, and if you’re dreaming of building the next Fortune 500 company, it’s time to start brushing up on founder books. Whether you’re looking for inspiration, motivation or the key to success, a little reading can open doors to the knowledge you need to make your dreams come true – and

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  • marketing insider group shares how content marketing for sales enablement maximizes revenue

    Content Marketing For Sales Enablement

    If your sales aren’t where you want them to be, you probably haven’t perfected content marketing for sales enablement yet. I don’t doubt that you have an amazing marketing department that’s constantly creating interesting, value-packed content that moves leads down the sales funnel. But it’s possible that you’re underestimating the impact your content can have

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  • marketing insider group shares 11 reasons why we love content marketing

    11 Reasons We Love Content Marketing

    At Marketing Insider Group, we love content marketing. Are we biased? Maybe. But we also have a good reason for it. Content marketing is one of the most effective ways to grow your audience, encourage engagement and build your brand’s image. Every business needs a content marketing strategy to reach their target market and establish

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  • Marketing Insider Group shares why your business needs a brand messaging framework

    Do You Need a Brand Messaging Framework?

    Whether you’re doing a brand refresh or launching a new campaign, a solid brand messaging framework is essential for success. Scaling your business requires a clear vision for your brand, and a set of messaging guidelines streamlines your ideas. When there’s a steady brand messaging framework in place, quick action items are easy to complete.

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  • marketing insider group shares how to review a marketing agency’s capabilities

    How to Review the Capabilities of Your Marketing Agency

    There’s no question that your marketing agency’s capabilities will have a major impact on the success of your marketing strategy. Investing time and money into a new partnership is a big step, so it’s important to evaluate your partners carefully to ensure they’re the right fit for your business. Properly reviewing your marketing agency’s capabilities

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  • marketing-strategies

    3 B2B Marketing Strategies to Double Down On

    One question on the minds of many B2B Marketers right now is whether we should be funding new approaches like AI, VR, AR, or maybe even Tiktok (good god, no!) My view is to always mainly focus on the stuff that works. And once that’s in place, you can experiment with new ideas. So let’s

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  • MIG shares how B2B marketers can get more leads from content in 2023

    How B2B Marketers Can Get More Leads from Content in 2023

    You already know that B2B marketer content marketing provides an endless amount of benefits. But you also know that it takes knowledge and dedication to gain content-generated leads and keep up with a consistent strategy. That’s why our experts are shedding light how you can master B2B marketer content marketing. With these essential tips on

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  • 5 Common Multi-Channel Marketing Challenges and How to Overcome Them

    Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of

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  • Marketing Insider Group Shares 9 E-Commerce Growth Tips for 2023

    Conquer 2023 With These 9 Growth Tips for Your E-Commerce Business

    As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re still working through

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  • The Competitive Psychology of Pricing for E-Commerce

    Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our

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