Article by Giana Reno

  • instagram marketing mistakes

    7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

    Instagram is one of the staple apps in 2023, ranking #4 for most active social platforms. With over 1.3 billion active users, chances are your audience is there. It’s time you go meet them! Consumers go there to browse, get inspired, shop, like, comment and engage with brands just like yours. What started as a

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  • creative email subject lines

    8 Methods to Writing Creative Email Subject Lines [With 72 Examples]

    Email isn’t going anywhere anytime soon, and making sure your message stands out is becoming harder and harder to do. The average person receives 121 emails per day. That’s a lot of stuff to comb through, and the trash button is typically the quickest way to declutter. One third of email recipients open an email

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  • How to Do Guerrilla Marketing Like an Agency Pro (With Examples)

    Did anyone else panic because of the Tubi commercial during the SuperBowl this year? As a Philly fan in a room full of die-hard Eagles fans, it was a stressful 15-seconds! This is just one recent example of effective guerrilla marketing. I mean who decides to pull a prank like that on 113 million people

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  • man looking at a clock suspiciously

    4 Web Design Trends That Will Stand The Test of Time

    Design trend changes often feel like the heavy duty cycle on your washing machine. There seems to be a new– and somehow better– option at every aggressive turn! When it comes down to it, design preferences change in the blink of an eye. But, you can’t build a website without making some concrete design decisions.

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  • 7 Lead Management Tools That Will Save You Hours

    Successfully managing leads from inquiry to closed sales opportunity can often feel like a monumental task. Especially for a small business. Add multiple divisions and product lines in a larger company and the job of managing leads becomes impossible manually. While related to CRM software which manages the potential customer’s contact information, and Marketing automation

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  • cowboy roping in ecommerce leads

    8 Effective Ways to Drive E-Commerce Lead Generation

    The internet– amplified by the pandemic– has revolutionized the way people acquire goods and services, thus giving birth to a robust e-commerce industry. There are 3.9 million e-commerce companies in the US, creating some heavy competition. With all these options available at customers’ finger tips, the right lead generation strategies should be in place to

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  • iphone shwoing influencers for top marketing influencers to follow

    The Top Content Marketing Influencers to Watch Now

    Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Now more than ever, content marketing will continue to influence marketing and business in

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  • peeping man to show marketers watching trends

    7 Consumer Behavior Trends Marketers Are Watching

    As we enter a new year, the question of what consumers really want is on every marketer’s mind. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business battle ground. The key thing to focus on is meeting consumers where they are and impressing them

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  • computer with a bunch of pop-up errors

    6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

    Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads. If you aren’t seeing CTR

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  • man pointing out metrics on his tablet

    3 Strategies for Revamping Your Promotional Metrics

    Some aspects of your business are easier to measure than others. Revenue, expenses, and customer acquisition can all be gleaned from sales figures and budget reports, whereas metrics such as customer satisfaction can be determined through surveys and qualitative data. But are these metrics actually helping improve your business? How can you be sure that

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