Article by Giana Reno

  • pug looking at his emails in awe

    How to Nurture Leads with Email Marketing

    We all know the internet is a wildly interactive and creative place. This is a bit of a double edged sword for marketers. This interconnectedness allows you to deliver content in different many ways: social media, blogging, video, audio, and a host of other interactive platforms. Plus, let’s not forget email. On the flip side,

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  • is marketing automation killing creativity?

    Are You Killing Creativity with Marketing Automation?

    Marketing automation allows us to scale mundane tasks (*cough* sending emails *cough*) so we can reach a much larger audience more efficiently. Marketers can distribute information, content and responses more quickly and easily than ever before. With all the modern tools available to marketers, one can’t help but ask – is marketing automation killing creativity?

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  • Customer Acquisition: In-House or Outsourced?

    Generating leads is an integral part of any business today. What is a business if not for customers? “You are out of business if you don’t have a prospect!” – Zig Ziglar 61% of marketers say that a lack of resources like staff, funding and time, is their biggest obstacle when it comes to their

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  • digital call to action

    Perfecting Your Digital Call-To-Action (With Examples!)

    Your content and online presence isn’t worth much without a strong digital call-to-action. Let’s face it, a digital call-to-action is necessary if you want your audience to take the next step. Imagine a potential customer reaches your homepage while browsing solutions to their problems and has nothing to click on urging them further down the

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  • innovative retail marketing

    Innovative Marketing Strategies That Are Being Used To Disrupt The Retail Industry

    Innovation has always been integral to marketing. As technology continues to develop and offer endless opportunities for reaching consumers, retail brand managers should be considering how outside-the-box thinking can impact their ROI. As current marketing trends center on customer experience, here are some ideas for how retail brand managers can increase their loyal customer base

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  • 80/20 rule of marketing

    The 80/20 Rule of Marketing and How to Take Advantage of It

    More than a hundred years ago, Italian economist Vilfredo Pareto noted that about 80% of the land in Italy belonged to approximately 20% of the country’s total population. He went on to infer that the majority of wealth in a free-market economy is concentrated in the hands of a relatively small group of people —

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  • startup founder considering a blog writing service

    Why Every Startup Needs a Professional Blog Writing Service

    What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a

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  • lead generation

    How to Turn Your Blog into a Lead Generating Machine

    So, you’ve got your blog up and running and you’re pumping out content like it’s your job! Now it’s time to optimize your blog for lead generation, because what else is it there for, really? Creating great content is just the first half of the equation. If you’re publishing a perfect blog post onto a

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  • demand marketing

    What Demand Marketing Really Means

    All marketing efforts are geared towards one goal—to delight consumers and customers throughout all stages of the buyer’s journey. When audiences are delighted, they become effective brand promoters who can help spread the word about how awesome your products and services are. At the heart of all of this is demand marketing. There are numerous

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  • eCommerce and digital marketing experts

    ECommerce and Digital Marketing Experts To Pay Attention To

    As consumers make it obvious that they prefer to shop and conduct research online ahead of making any significant purchases, savvy digital marketing has become a paramount concern. Image Source However, in the midst of this seismic shift, many businesses are learning a punishing lesson. If your admittedly awesome marketing campaign isn’t backed up by

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