Article by Giana Reno

  • lose a lead

    10 Ways To Lose a Lead

    Are you drowning in articles telling you to nurture your qualified leads? Perhaps you’ve grown weary of all the advice you’ve been hearing about how to get your prospects moving faster along the sales funnel? Strategies about how to attract and grow your leads often vary depending on who you’re talking to. Sometimes it involves

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  • lead conversion rates

    Are Your Lead Conversion Rates Above Average?

    It is every company’s goal to get a good conversion on their leads, which is why many employ metrics to monitor the effectiveness of their lead generation strategies. But are your companies’ numbers standing up to industry standards? Can your sales still stay ahead of your lead generation expenses? The important thing to monitor is

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  • lead quantity vs lead quality

    Lead Quantity vs Lead Quality: Achieving a Balance

    Traditional sales and marketing strategies have long focused on lead quantity by casting a wide net to capture as many leads as possible. The ability to attract a high volume of contacts during a lead generation campaign is usually prioritized over lead quality. The idea is that the more leads you have, the higher the

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  • 7 Tips for Better LinkedIn Leads

    When it comes to generating B2B leads on social media, LinkedIn is way ahead of the competition. No other social site gathers the volume of like-minded executives, professionals, and business owners in one platform in quite the same way LinkedIn does. With over 810 million active members, other social platforms are incomparable when it comes

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  • Why an RFP Won’t Work When Finding a Content Marketing Agency

    If you’ve worked within the marketing world for a while, chances are you’ve run into a request for proposal (RFP). Whether you are making the request (client) or receiving the request (agency), you may have very different views on what an RFP means and how effective they can be. In its prime, RFPs helped buyers

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  • How to Get More Customer Reviews, Testimonials, and Social Proof [INFOGRAPHIC]

    In the age of big data, marketing has shifted from brand-centric to a more customer-focused perspective and for good reason. For any business to thrive, the focus should be on providing the best customer service experience possible. In return, a loyal following can churn out positive reviews and testimonials as a form of social proof

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  • rules of email marketing

    The Unwritten Rules of Email Marketing [Infographic]

    If you’ve been keeping track of your marketing channel return rates, you might notice that your some of your biggest ROI comes from – surprise – email marketing. Based on statistics, email is one of the main driver of leads and revenue for B2B marketers, proving to be 40% more effective than social media. These

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  • b2b lead qualification

    How to Prioritize Your Best B2B Leads

    I hate to be the bearer of bad news, but most of your B2B leads most likely won’t convert into sales. Some might not be ready to buy, some you could lose to competition, while some might have needs that your solutions don’t exactly fit. You aren’t alone in this struggle. Only 12% of B2B

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  • reduce CPA

    15 Effective Ways to Reduce Cost Per Acquisition

    Cost per acquisition (CPA) refers to the amount of marketing or advertising money spent to convert or acquire leads who click on your site or respond to your call to action (CTA). Put in simpler terms, ask yourself: how much of your marketing budget has to be spent to get a paying customer? To find

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  • use trust signals to boost online conversions

    How to Use Trust Signals to Boost Online Conversions

    There is no building meaningful customer relationships without trust. You want people to regard your brand with confidence. This can be achieved through the way you operate your business, interact with clients, protect their data, and promote your products and services. Ultimately, this trust will help boost online conversions. Trust signals serve as validations from

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