How to Master Your Product Packaging
Packaging keeps a product safe when it’s in transit between a manufacturer and a consumer. Companies can also use it to divide components of a product and make it easier to purchase something in individual quantities. Of course, there’s more to packaging than just utility. It’s also an important marketing factor that can play a key role in how consumers view your brand. Why Is Good Product Packaging Important? Packaging…
6 Signs Your B2B Brand Needs a Refresh
Coca-Cola spends an average of $4 billion on branding each year.1 Why? To remain consistently recognizable to customers. It might seem steep, but when prompted, almost anyone can describe the company’s logo marked by red and white script. It’s iconic; thus, it remains top of mind. We see thousands of ads, brands, logos, and headlines a day, making it hard for businesses to stand out and consumers to make decisions.…
4 Resources to Learn About Brand Awareness And Effective Marketing
Does corporate success drive more recognition of your brand? In today’s digital world, the answer might not be so clear-cut. Certainly, your product or service can help boost brand awareness and branding power. Yet you also need to put resources into introducing your brand to consumers to grab their attention—and encourage them to purchase. In other words, you need to concentrate some of your marketing efforts on pure brand awareness.…
5 Foundational Steps to Follow When Developing a Visual Brand
Think about some of the most recognizable brands out there. What do you picture when you think of them? Probably a couple of things: Their logo Their brand colors Their brand fonts Their most popular product What do all of these things have in common? They’re visual. In many cases, visuals are more memorable than words. That’s why, when we’re talking about branding, it’s important to talk about look and…
What’s It Called? Naming Your B2B Product
Your team cannot wait to launch their latest and greatest product. Now they’re ready to figure out what it’s going to be called. That’s the easy part, right? You get everyone together to brainstorm ideas, the obvious first step, but you don’t stop there, of course. You send the top choices over to legal, take an opinion poll from a few internal stakeholders on the finalists and, voila! You’ve got…