6 Types of Social Media Content That Your Audience Really Needs

By on May 25th, 2022
social media content types

Social media in 2022 is just part of the way we live. People spend more than two hours scrolling their feeds every day, and they use 7+ different platforms every month! It’s a huge opportunity for brands to grow their visibility and connect with potential customers where they already are. But figuring out the types of social media content to post can feel complicated. There are so many options! What…

5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

By on October 6th, 2021
5 Reasons to Add YouTube Shorts to Your Digital Marketing Strategy

Digital marketers must contend with an all-new, promising marketing platform being released every few months. It often seems as though marketers don’t even get sufficient time to evaluate the various merits and tradeoffs associated with one new platform before something else comes along to supplant it. The ability to pivot at a moment’s notice is an increasingly important qualification for today’s marketers. This ability can also breed a level of…

Choosing the Right Social Media Platforms for Your Buyer Personas

By on September 20th, 2021

What does your ideal customer look like? This question prompts the creation of marketing personas, and the answers vary widely. In today’s hyper-connected world, people expect tailored, personalized experiences in their advertising, whether they realize it or not. For most B2B content creation, personas guide marketers in developing tailored pieces that resonate profoundly with a particular group. But when you’re dealing with large social media audiences, you need to not…

The Future of Social Media

By on August 28th, 2021
The Future of Social Media

Social media networks are becoming more and more popular. More than 80% of the 4.66 billion people on the planet with access to the internet are social network users... and this share is expected to grow! A few years ago, we were happy to get likes from friends and relatives; today, we share tips and skills, promote services, buy goods, etc. Many well-known companies, from food manufacturers to large automotive…

Personal Branding – Why Now is the Time to Build Your Personal Brand

By on August 11th, 2021
Blue smoke to represent building your personal brand

We've been writing a lot about how employee engagement is the future of content marketing. And many of our current clients are tapping into our experience in building marketing programs that scale using personal brands with true authenticity. So we are re-posting one of our most popular articles ever on the power of building your team's personal brands. At one point, there was such a thing as separation between your…

How to Showcase Your Company Culture on Social Media

By on July 18th, 2021

Over the past year, it’s been extremely challenging for companies to build and maintain a positive company culture—especially those that transitioned to a remote model. Without the traditional in-person company outings, happy hours, team-building exercises, and other events, companies were challenged to pivot their company culture strategy to attract and retain qualified people. Now that (some) employees are safely gathering in offices and other venues for meetings and events, it’s…

Why Your Business Should Be Live Streaming

By on July 12th, 2021

Live streaming is one of the newest additions to the marketer's toolbelt. Yet, it’s also one of the most underutilized. Part of this is because many marketers are unsure how it would fit into their marketing funnel, while others just don’t think it would be a good fit. Having a regular live stream is a big time and money investment, so for some businesses, it isn’t a good fit. For…

How to Create Shareable Social Media Content

By on June 16th, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? You’re not alone. Writing optimized social media posts that are highly engaging isn’t as easy as it looks. Posting on social for a personal account can look a lot different than posting for a business account. To get the…

6 Tips for Building a Social Media Marketing Strategy that Actually Works

By on March 18th, 2021

Billions of people around the world are on at least one social platform. Nearly ninety-two percent of marketers1 in U.S.-based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. This is a massive, missed opportunity to…

How To Use Social Proof In Marketing

By on January 21st, 2021
kylie jenner instagram ad for social proof marketing

Many subconscious and psychological factors contribute to the purchase decisions we make and how our lives are shaped. But one of the strongest influencers on our day-to-day lives is social proof. Put simply, social proof is the driving force that compels us to mimic the choices of others. It exists because, as a society, we naturally pull together and behave as a “pack.” When used in marketing, social proof monetizes…