Should You Be Using Augmented Reality in Your Marketing?

By on October 16th, 2020

Augmented reality is making huge waves in the world. Thanks to Pokémon Go, millions of people got to experience a basic version of augmented reality software. The fact that smartphones can provide an AR experience to everybody opens up a ton of possibilities across tons of industries, not just games. So, the obvious questions become: how can businesses use this kind of technology for their benefit? What kind of experiences…

The Modern Brand’s Guide to Social Media Policy

By on October 15th, 2020

Social media is an undeniable part of the B2B digital environment. Today's customers expect you to be available online to entertain, educate, and answer questions they may have. With 74% of global marketers investing in social media marketing, the channel allows you to connect with your audience, increase brand awareness, handle customer service, and even increase conversions. However, social media also presents many risks. Thanks to growing trends like omnichannel…

LinkedIn Responsiveness Drops 44% – Why Businesses Are Losing the Social Selling Game

By on July 28th, 2020

LinkedIn’s State of Sales Report shows that 44% of sales and marketing teams are seeing a significant drop in responsiveness to social and email messaging. Many blame it on C-19. But buyers want to engage with experts and they want support for their current and future challenges. So, why are sales and marketing teams challenged to build strong social relationships so they can overcome sales plateaus, sales drops, and sales…

How to Convey Your Brand Personality Through Social Media

By on May 25th, 2020
brand personality social media

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy. Of course, when it comes to branding, your logo, color palette, fonts, and tagline are important, but the voice of your brand is what will truly influence your audience and readers. Now especially, it’s crucial to adjust your messaging and the marketing tactics you…

How to Write for Corporate Social Media Channels (And Expand Social Reach)

By on April 2nd, 2019

In corporate media you must provide a steady stream of quality content that will interest, excite and, oh yes, engage your audience. In the past, social was seen as a “nice-to-have” component to the business. But now more than ever, these social networks play a major role. Think about this, close to half the world’s population -- 3 billion + -- are on some type of social media. That number…

How B2B Companies Can Hack Social Media Marketing in 2023

By on February 26th, 2019

Would you like your social media strategy to help increase website traffic, leads and sales? These five things can help make that happen. Despite social media’s ubiquity and adoption by people, there are a lot of B2B companies that have not done much to leverage its power. Most of those companies want to do more, but haven’t had the time or are uncertain of how best to get started to use…

8 Instagram Tools for Social Media Marketers

By on September 5th, 2018

In today’s world, your business simply must exist and be active on social media if you want to succeed. Being on the most popular social media networks is essential, one of these networks being Instagram. ‘’The Instagram platform isn’t just for photographers and teens. Right now, it is the most promising network to build your business on, but only if you know how to utilize this opportunity.’’ – explains Anna…

How to Get Your Employees to Care About Social Media and Employee Advocacy

By on May 23rd, 2018

A common challenge organizations face when rolling out an employee advocacy program is engagement. Having worked with hundreds of organizations on the rollout of their social advocacy programs, it’s clear that in order to get your employees engaged, they need to understand why doing so will be of benefit to them. WIIFM? Under any scenario your company will benefit from an employee advocacy program, however if you approach it from…

5 Expert Tips from Influential Executives to Improve Your Social Media Approach

By on May 1st, 2018

Social media has quickly become a go-to resource for marketing and sales. It’s an obvious choice, considering there are 2.8 billion social media users globally. But just because social media is widely used doesn’t mean it’s well understood. Consider this tale of two companies. When taxi drivers went on strike to protest the immigration ban earlier this year, Uber and Lyft took to social media -- each with a very different outcome. Uber’s…

5 Tips for Writing a Better LinkedIn Profile

By on December 13th, 2017

“Everyone’s in sales,” Chris said to me on a conference call. Chris and I have been friends for 20+ years and this is the first time our paths have crossed professionally. I know he’s a great sales professional by reputation, but having a front-row seat to watch the magic happen firsthand made me think about my own role in sales. Everyone truly is in sales. Whether you’re selling a product,…