More LinkedIn Leads Can Destroy Your Revenue Performance – An Interview with Ian Addison From GetLinkedInHelp.com

By on August 1st, 2017

Because we find that sales and marketing leaders focus on lead generation instead of demand generation and full funnel marketing, I have interviewed our resident Challenger social selling expert – Ian Addison -  on how more LinkedIn leads can be bad for your organization. Ian Addison, now the Managing Director of GetLinkedInHelp.com’s supply chain services and logistics technology division, played a major role in the challenger sale transformation in organizations…

6 Rules for Successful Event Promotion on Twitter

By on April 25th, 2017

Successful event promoting isn’t just about informing – it’s about engaging. Get people excited, curious, and feeling like they can’t miss out on your event. Or, they’ll definitely be out of the industry loop. Then, the real gold at the end of the rainbow. Keep the buzz going afterwards as attendees discuss what they learned on social media, share photos, craft their own blog posts and essentially help you promote…

How to Take an Account Based Marketing Approach on LinkedIn When You Have a Complex Sale

By on March 20th, 2017

Many social media and social selling experts say “volume” is the key to success on social media platforms like LinkedIn. In an article in Content Marketing Institute’s magazine, Jonathan Crossfield compares this scattershot “volume” method to a realtor’s flyer marketing efforts. He talks about how once a week, his mailbox contains at least one real estate flyer mentioning that they recently sold a house in his area and if he…

10 Social Media Tools That Will Wow Your Followers and Make Them Click

By on November 22nd, 2016

Are you looking for some tools that can take your social media engagement and conversions to the next level? Look no further. Here are our top 10 recommendations for social media tools that will wow your followers and get them to click on your opt-ins. 1. PromoRepublicPromoRepublic recently was rated first place in Product Hunt’s list of top technology tools for social media. Content marketing is made easy with PromoRepublic…

How to Use Slack for Social Media Marketing

By on October 4th, 2016

Social media marketing is a necessary part of any brand's promotional strategy at this point. While it might not make up the largest chunk of it (I recommend to all of my clients that they focus on content and save social from engagement beyond anything else), it still takes up a solid handful of the time and energy related to the task. When you think of social platforms for marketing,…

How Even Social Media & Social Selling Experts Are Getting LinkedIn Wrong – Part 1

By on September 13th, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley and XOJet are getting LinkedIn wrong as they are simply focused on brand awareness, reach and filling the funnel.  I showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. Now, as I review the…

How to Know if Instagram is Right for Your B2B

By on September 7th, 2016

If you’ve been paying attention to the social media scene for the past few years, you’ll know that Instagram has been getting a lot of buzz. Several industries, primarily in B2C brands, have found the hearts of their communities on the platform. Beauty, fashion, travel, and just about anything easily visual fit beautifully on Instagram. But most B2B brands have shied away. That's a mistake. With some work, strategic planning,…

How to Use Data Analytics For A Remarkable Social Media ROI

By on August 2nd, 2016

Someone once told me that the greatest thing about digital marketing is that we can see the results in an instant. What a great way to focus on social media ROI. But the worst thing about digital marketing is also that we generate so much data. Especially, when we can’t make sense of it. Take one network, a million fans and multiply this by the tens of campaigns you’re running and…

4 Killer Facebook Hacks You Should Be Using

By on August 2nd, 2016

If you're like most people, you probably use Facebook at least a little more than you should. And it's embarrassingly true that many people spend a lot of idle time at work and at home cruising Facebook... often to the tune of hours a day. And those hours add up! We've found some amazing hacks for Facebook which can improve your general browsing experience, and accomplish everything from recovering deleted…

5 Ways User-Generated Content Amplifies Your Social Media Strategy

By on March 1st, 2016

Social media brings online conversations to life. According to a research study, 74% of all Internet users use social media. So, whether you strive to connect with a few customers or millions, it’s time to move your marketing efforts to platforms, like Twitter, Facebook, and Snapchat. And with social media, content emerges. Consumers are sharing photos, gifs, and countless stories about everything from their favorite movies to the latest product…