Where Does Your Website Traffic Come From? Top Web Traffic Sources Research

By on April 10th, 2023
pie chart of top website traffic sources research

Digital marketing is table stakes for companies that want to attract and convert new customers, but nearly half of all companies (45%) don’t know the ROI of their marketing strategy. Why? Largely because they don’t track the source of their website's traffic and leads sources. This leads to a misallocation of resources and a misunderstanding of how buyers navigate the web. Without even knowing it, they’re likely putting time, money,…

5 Effective PPC Strategies for Ecommerce Campaigns

By on April 10th, 2023
PPC strategies for ecommerce campaigns

A 2022 PYMNTS analysis found that Amazon and Walmart together take about 50% of the total U.S. ecommerce market. Amazon is by far the most dominant player, accounting for about 45% of all U.S. digital retail sales. Walmart accounts for 5%. Other big names, like Wayfair (1.5%) play a major role in U.S. ecommerce as well. Image source: PYMNTS As an independent ecommerce business, you spend a lot of time…

How Set and Measure Your Content Marketing Goals

By on April 5th, 2023
young kids on a soccer team doing a break to show content marketing goals

One of the biggest challenges in marketing is setting and measuring the right content marketing goals and objectives. While this sounds pretty basic, the obstacle is typically getting your executives and your larger team on board. Getting your content marketing analysis right isn’t just about finding out how successful your content marketing strategy is and validating it to stakeholders. It’s the only way you’ll be able to make the strategy…

Authenticity in The Age of AI

By on April 5th, 2023
a robot with glowing red eyes

Artificial Intelligence (AI) is rapidly changing the way marketers communicate and create content. As AI-generated experiences become more pervasive, it's getting harder to tell the difference between what's genuine and what's automated. Brands need to focus on creating content that feels authentic and is true to their core values and beliefs. But how can we ensure that AI-driven content is used responsibly? In this post, we'll explore the challenges associated…

9 Killer Inbound Marketing Examples To Try in Your Upcoming Campaigns

By on April 4th, 2023

Nothing could be better than getting your ideal clients to come to you. We find that the best way to do that is to imitate successful inbound marketing examples. We aren’t the only ones that find inbound marketing to be effective. One study reports that inbound marketing motivates 90% of clicks. Moreover, inbound is cheaper and more productive than outbound. So what are you waiting for? Discover more about using…

Does The Skyscraper Technique Work Anymore?

By on April 3rd, 2023
template image with skyscrapers for marketing insider group’s article on the skyscraper technique

Almost 8 years ago, SEO expert, Brian Dean, revealed a game-changing strategy called the Skyscraper Technique. This technique introduced a new approach to gaining organic traffic, and reportedly helped Dean increase his own traffic by 110% in only two weeks. If you’ve had your hand in the SEO game for more than 24 hours, you know those are some pretty impressive results. And when this technique first hit the digital…

5 Ways Marketing Managers Can Improve Team Efficiency

By on April 3rd, 2023
team efficiency

Marketers today have advantages that their predecessors wouldn’t have dreamed possible. Take real-time campaign tracking and monitoring, for instance. Marketing teams can see what’s happening live, enabling them to make instant adjustments. Yet marketing employees can’t take advantage of opportunities if their team efficiency is lacking. The cost of being inefficient in such a fast-paced environment is substantial. Slow response time can do more than just hurt initiatives like lead-generation…

Why Blogging Is Dead

By on April 1st, 2023
marketing insider group shares why blogging is dead

Ah, finally… blogging is dead! It’s time to forget about SEO and give up on your target audience because today’s most innovative businesses are pulling the plug on blog content creation. Since today’s customers are so consumed by video content, there’s no need to keep churning out written blog posts. In 2022, video content reached 92% of internet users worldwide. It’s all about the TikToks baby! And, let’s be honest…

Your Guide to a Smart B2B Website Strategy

By on March 30th, 2023

You must continually adapt your website marketing strategy to stay relevant and visible to your desired clientele. For example, recent numbers show that 75% of customers judge a company’s credibility on its web design. Undoubtedly, your online marketing presence will become even more vital as the world handles more commerce digitally. The challenge lies in addressing the numerous elements of your site, including navigation, user experience, and ongoing content creation.…

How to Start and Set Up Your Company Blog for Success

By on March 29th, 2023
screen shot of the MIG new homepoage to show how to setup your company blog for success

We're currently in the midst of re-designing our website. So setting up our company blog for success is super top of mind right now.  There’s a lot that goes into launching and maintaining a successful blog — strategic content, SEO, CMS systems, social media, image selection, article promotion, and more. In this article, I want to show you how to design your company blog for success. Why? Because websites with…

Brand Storytelling Lessons from The Most Binge-worthy Shows

By on March 29th, 2023
ted lasso showing storytelling lessons

If you’re a TV watcher, you know great stories — ones that hook us from the start and keep us watching until one, two, or (oops) five episodes have gone by without even noticing. Did you know that brand storytelling can have the same effect? When brands use content marketing to tell compelling stories, they can make us forget that it’s marketing at all. Instead, what we see and feel…

Blog Posts We’re Tired of Seeing in 2023

By on March 28th, 2023
template image with tired man for marketing insider group’s article on blog posts we’re tired of seeing in 2023

We hate to complain, but there’s just too many blog posts we’re tired of seeing in 2023. As content marketing experts, we know what kind of articles drive traffic to and from your website. It breaks our hearts to see your marketing efforts go to waste with content that isn’t optimized for conversion. If you’re taking time or spending money to create content, you might as well make it worth…

The Insider Guide to Choosing a SaaS Marketing Agency

By on March 28th, 2023
template image with monkey in a sweater thinking about choosing a saas marketing agency

If you’re running a growing SaaS company, you’ve probably found yourself wondering, “Do I really need a SaaS marketing agency? You’ve already gotten so far without outsourcing an expert, and keeping your marketing efforts in-house has to be more effective and less expensive – right? Not necessarily. Even if your business is already successful, a marketing specialist can take your company’s ROI to the next level. If you’re busy growing…

How to Grow Your Small Business with Data: 4 Practical Tips

By on March 28th, 2023

It doesn’t matter if you’re a new company looking for a strong start or a town staple looking to break bad habits, you can always improve and grow your small business. For some, that might mean entering new markets. For others, it may mean creating deeper engagements with existing customers. Throughout this guide, we’ll look at four effective ways to use data to improve your small business practices to increase…

Why AI is Not Taking Over Content Marketing

By on March 27th, 2023
a robit hand about to touch a human hand to show that AI and content marketing can work together

AI and content marketing — if you’ve logged into Twitter in the past year, you know it’s all the digital marketing world can talk about. Every day, thread after thread is tweeted to tell us why ChatGPT is the future of content and how it’s going to replace the human writer altogether. So I did what I normally do when it seems like the world has gone a little crazy.…

3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

By on March 27th, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. As we enter the new year with whispers of a recession,…

6 Content Marketing Lessons from Classic 90s Sitcoms

By on March 22nd, 2023
90210 cast

Ah, the ‘90s. The last decade before everyone began to have a cell phone in hand. A time just before technology really took over. Life was a little slower (and some would argue less stressful) without social media feeds to scroll every time we were just a little bit bored. And in the absence of new tweets and TikTok trends to keep up with all the time, we turned elsewhere…

7 Deadly Instagram Marketing Mistakes That Will Get You Unfollowed

By on March 21st, 2023
instagram marketing mistakes

Instagram is one of the staple apps in 2023, ranking #4 for most active social platforms. With over 1.3 billion active users, chances are your audience is there. It’s time you go meet them! Consumers go there to browse, get inspired, shop, like, comment and engage with brands just like yours. What started as a strictly picture-sharing platform has transformed into much more as the industry demands. From pictures to…

11 TED Talks Every Content Marketer Needs to Watch

By on March 21st, 2023
marketing insider group shares 11 content marketing TED talks

There’s nothing like one of the best content marketing TED talks to inspire a new perspective. At Marketing Insider Group, we love learning from the industry’s thought leaders to keep our own marketing efforts both innovative and effective. A nd what better way to inspire our readers to do the same than to share some of the best content marketing TED talks ever given? Whether you’re in a content marketing…

How to Sell B2C Products with Content Marketing

By on March 20th, 2023

Guess what B2C marketers? Content marketing is for you, too. And no I'm not just talking about dreating content. Marketing with content and Content Marketing are NOT the same thing! Most of the time, the industry sticks to talking about B2B content marketing; however, a buyer is a buyer. Today’s consumer is savvy, discerning, and cares about a brand’s story just as much as the product. In response, many B2C…