Article by Haley McDevitt

  • a man working at a small business motor vehicle shop

    7 Smart Marketing Strategies for Small Businesses

    17 Jan 2023 in Marketing Strategy

    Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time. However, growing your small business in the digital landscape

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  • Chatbots For Online Business: Everything You Need To Know

    22 Nov 2022 in Content Marketing

    Companies today can use chatbots for their online business to instantly communicate with customers and resolve their issues on multiple platforms, such as Facebook or their online store. Online shopping doesn’t follow a single path. Enter “conversational commerce,” or businesses and buyers connecting through messaging apps. These round-the-clock bots use AI to infer customers’ preferences

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  • omnichannel retail marketing

    Omnichannel Retail Marketing: Consumer Demands Then & Now

    19 Oct 2022 in Content Marketing

    Only 15 years ago, the average consumer used two touch points when purchasing an item. That number today? Six. So, how are retailers supposed to keep up with the demands of today’s consumers? By adopting an omnichannel retail marketing strategy. The long answer is way more fun. So, stick around. Because in order to understand

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  • Content Marketing for E-Commerce Brands: The A to Z Guide

    12 Apr 2022 in Content Marketing

    People today don’t shop like they used to. Over the past few years, at varied paces in different regions around the world, on account of significant events like the pandemic, ecommerce and mobile shopping have experienced radical growth, shifting retailers’ focus (rightfully so) on improving digital user experiences. Those experiences, however, are still inherently limited.

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  • 3 Simple Steps to Building a LinkedIn Strategy for Employee Advocacy

    03 Mar 2022 in Employee Activation

    Without brand awareness, you have no leads. Without leads, your company will struggle to grow. Getting your name out there and building your reputation are multifaceted problems with a wide variety of solutions. ONE of those solutions is publishing consistent, strategy-driven content to your website. That’s what we do for ourselves and our clients. But

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  • The Compounding Power of Content Marketing

    04 Mar 2021 in Content Marketing

    Consistency is arguably the most important component of reaching your goals. Consider training for a marathon – a few weeks of running won’t get you to your end goal. Running a few times a week over a year, however, could show immense improvement in your endurance. The same concept applies to content marketing. Sticking to

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  • How to Make Your Team Believe in Content Marketing

    16 Dec 2020 in Content Marketing

    ‘Tis the season to believe in the holiday spirit AND the power of content marketing. If you’re new here, content marketing is a business opportunity to reach and convert new customers. It drives measurable results through powerful story-telling that’ll hit home with your customers. Chances are, you believe in content marketing. You’re ready to hop

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  • 53 GIFs to Spice Up Your Next Presentation

    22 Oct 2020 in Content Marketing

    Bad presentations are brutal. Unfortunately, we’ve all been there in some way, either as the presenter or as an audience member. Let’s paint a visual. As the presenter, you catch people nodding off in the back, scrolling on their devices in the front, and daydreaming about better days. Meanwhile, you’re sweatin’ bullets, time has conveniently

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  • 9 Things The Bachelor Taught Me About Content Marketing

    14 Oct 2020 in Content Marketing

    Another season of ABC’s The Bachelorette has infiltrated our screens. This time, we’re putting on our content marketing goggles. The Bachelor has seen over 30 seasons and 6 spin-off shows since its 2002 debut. Each season, millions of people tune into the drama to watch gorgeous singles find “the one.” If you’ve never personally experienced the

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  • An Essential Guide to B2B Marketing Metrics That Matter

    09 Sep 2020 in Strategy

    What is the measure of your B2B marketing campaign’s success? As CEOs worldwide are looking at marketing as a growth driver, they have become more critical in measuring all marketing efforts’ performance. Leaders are looking beyond engagement numbers and qualified leads. They are now looking for quantifiable answers to these questions: What, or when, is the

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