What is Phygital Marketing? How to Use It and 5 Consumer Marketing Examples

By on December 17th, 2022
phygital marketing

What is phygital marketing? Nope, it’s not a typo. This is a real thing. And we're gonna define it for you: Phygital marketing involves merging the worlds (and words) of both physical and digital experiences. For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping.  While mobile shopping continues to rise, customers also use their mobile devices to enhance in-store shopping experiences.  And…

21 Marketing Trends You Need to Know For 2023

By on December 16th, 2022
excited woman about 21 marketing trends for 2023

What are the most important digital marketing trends we’ll likely see in 2023. I’ve already touched on how we can expect marketing to evolve strategically. In this article, I’ll be looking in more detail at specific trends to look out for. To make a solid plan for the short term, it’s important to keep an eye on where you’re heading in the long term. Nobody can say with 100% certainty…

What Is A Blog Writing Service? (And Why Your Business Needs One)

By on December 15th, 2022
example results from blog writing service

In today's digital world, your website is the lifeblood of your business. And blog articles are the heartbeat, providing a regular rhythm of education, thought leadership and storytelling that addresses your customers' needs. A weekly blog service allows you to keep a healthy and steady heartbeat. They provide regular mini-appointments with your audience. A Blog Service also helps you to rank for the important topics and keywords in search engines.…

8 Video Marketing Trends You Need To Know for 2023

By on December 14th, 2022
couple making a video showing our 8 video marketing trends for 2023

Video marketing trends have evolved into one of the most important aspects to consider for your content marketing strategy. Whether it’s a 30-second ad, vlog or live footage, featured videos in your content is one of the most popular and effective ways to engage your audience. In fact, video is preferred by 80% of people over written text and is already being used by 87% of businesses as a marketing…

Emerging Marketing Trends to Monitor in 2023

By on December 13th, 2022

If you asked 10 marketers to predict the emerging marketing trends for 2023, you’d get 10 different orders of priority. It’s equally likely that there would be at least a few trends that everyone would validate as being critical to the success of any marketing strategy. Many tried-and-true marketing tactics have begun to yield unimpressive results. The seismic shifts we saw in 2020 brought permanent changes to how we attract…

Dive Into the Future of Direct Mail Marketing: 4 Fresh Tips

By on December 13th, 2022
mail flying into your inbox with direct mail marketing tips

Direct mail is one of the most classic and effective marketing tools nonprofits can leverage for fundraising. However, determining how it fits into your strategy can be quite a marketing challenge. By utilizing technology to support direct mail marketing campaigns, nonprofits are able to maximize their reach and increase their ROI. In other words, when you’re able to tailor your messaging and donor lists to those who are most responsive…

7 Consumer Behavior Trends Marketers Are Watching

By on December 12th, 2022
peeping man to show marketers watching trends

As we enter a new year, the question of what consumers really want is on every marketer's mind. Delivering on what consumers want (which, spoiler alert, is what content marketing is all about) has become the new business battle ground. The key thing to focus on is meeting consumers where they are and impressing them with information over superficiality. So, where should you focus your energy? And how? Let’s take…

4 Best Practices for Association Web Design

By on December 12th, 2022
man explaining association web design

Your association needs a strong digital presence to stand out from the crowd. In fact, it’s estimated that you only have seven seconds to grab someone’s attention before they click away to the next website. With such a short time period to keep your users engaged, you’ll need a solid web design. A well-designed website can help your association convert prospective members into applicants and retain existing members’ interest in…

How We Use Revisions To Give Our Clients What They Want

By on December 12th, 2022
marketing insider group shares how we use revisions to give our clients what they want

Learning how to revise your content efficiently can do more for your business than you may think. Making the most of editing tricks allows you to share constructive feedback with your copywriter and build a portfolio of high-quality content. The more quality content you share, the more traffic and sales you’ll drive. Sharpening your editing skills and sharing helpful feedback with your copywriter is key to delivering your best content…

The 30 Most Influential Bloggers of 2023

By on December 10th, 2022
maria forleo influential blogger

Blogging is tough. For starters, you have to hire the best writers, figure out how often to post, and create a consistent tone for your company. It’s a lot of moving parts in the name of improving your SEO ranking, but a necessity to compete in today’s world. So consider this - what are you doing to make it even better? Whose work should you read? What works for the…

Why AI-Generated Content Marketing Won’t Fully Replace Humans (Yet)

By on December 9th, 2022

Artificial intelligence (AI) is the simulation of human intelligence by machines. Once a thing of science fiction, AI is now a part of our everyday lives. We use it in ways we might not even realize — through digital assistants like Siri and Alexa, facial recognition that gives us access to devices,  and “smart” household appliances. We even see AI-powered writing in action when Google (and the like) finish sentences…

A Roadmap for B2B SMBs to Achieve Digital Transformation

By on December 8th, 2022

Is digital transformation just a buzzword? Does it seem unattainable for your small business? SMB business owners are wrestling with these questions and seeking clarity. B2B SMBs can achieve digital transformation; it takes work, commitment, and the right strategy. To help you get started or keep progressing, we’ve designed a roadmap for B2B SMB digital transformation. Quick Takeaways: Digital transformation is a necessity to stay competitive and meet customer needs. SMBs…

Google Ranking Factors You Need to Know for 2023

By on December 7th, 2022
young woman on her computer to show importance of google ranking factors

2023? Say what? You read it right! It’s hard to believe we’re already ready to wind down another year. As we say goodbye to 2022 and prepare for the final few weeks of 2022, it’s not too early to think about what new strategies you want to add to your content marketing plan for next year. One of the most important factors to consider? Google ranking factors. Just as trends…

6 Reasons Why Your Pop-Ups Aren’t Converting (and How to Fix Them)

By on December 6th, 2022
computer with a bunch of pop-up errors

Are pop-ups still worth your while? While they may seem outdated and annoying, they have the potential to deliver a 150% ROI! The key is to avoid making mistakes that give Google cause to penalize your site and visitors reason to leave it. Take inventory of your current pop-up ads. If you aren’t seeing CTR of at least 10%, you’re below average. Read on for 6 mistakes to avoid at…

5 Tips to Establish a Niche Small Business in the Community

By on December 6th, 2022
Here are five expert tips to help establish your niche business in the community.

Starting a niche small business, whether it’s a hip-hop/ballet fusion dance studio, gluten-free bakery, or vintage thrift store, is no small feat. You have to jump through hoops to set up your business entity, find a location, and hire employees. On top of that, you have to raise awareness of your business and generate traffic within your local community. Establishing a niche business comes with unique challenges, especially if many…

26 Inexpensive Customer Delight Ideas to Try Today

By on December 6th, 2022

A base of one-time buyers is a recipe for a sinking business. To gain a lifelong customer, a business has to embrace customer delight ideas. Your company can only live off of short-term customers for so long — to thrive, it needs lifelong buyers who deliver consistent sales. Winning customers’ loyalty takes persistence, though. It’s more than covering the basics — fulfilling orders, offering customer support, delivering on-time. Customer delight…

Content Marketing ROI Starts With A Strong Business Case

By on December 5th, 2022
jerry maguire screaming show me the roi

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. It's why I wrote my first book The Content Formula. We are all tuning out advertising. And we are all consuming more information online. We spend our time getting informed and also looking to be entertained. Hey check it out: cat videos! The first challenge we have to…

7 Brainy Things We Do To Get Our Clients An Average 138% Increase In Traffic

By on December 5th, 2022
7 brainy things marketing insider group does to increase traffic

Are you trying to increase traffic to your website? Do you want to enhance your customer relationships? Have you considered neuro copywriting? At Marketing Insider Group, we use neuro copywriting to achieve an average 138% increase in traffic for our clients. As content marketing experts, it's our job to find out-of-the-box ways to help our clients accomplish their goals. By perfecting marketing strategies that are both engaging and persuasive, you…

What Is Marketing?

By on December 4th, 2022
What is marketing

Let's face it, to the average business person, marketing equals promotion. Marketing is what you say and how you say it when you want to explain how awesome your product is and why people should buy it. Marketing is an ad. Marketing is a brochure. Marketing is a press release. And more recently, Marketing is a Facebook post or a Tweet. Marketing, to many business people, is simply selling at…

Why Emotional Marketing Beats Promotion By 2X

By on November 30th, 2022
man laughing and crying

"People will forget what you said, people will forget what you did, but people will never forget how you made them feel."  This Maya Angelou quote applies to marketing as well. Emotional Marketing campaigns perform better than factual ones by 2x, according to Fast Company data of over 2,000 advertising case studies. In the B2B world, Buyers feel like they don't need your product as much as you think they do.…