4 Ways to Identify B2B Influencers in 2022

By on June 14th, 2022
b2b influencers

B2B influencer marketing is a game-changer for enterprise brands. By partnering with influential thought leaders in your industry, you can reach new audiences, build trust and credibility with current customers and prospects, and drive sales. Planning and executing a B2B influencer marketing strategy is challenging. There are several moving pieces that require attention and focus. But the most critical factor is how you identify the influencers you decide to collaborate…

What is Retargeting and How to Use it to Drive Your Growth

By on June 13th, 2022

What is retargeting and why do you need it? Well, because it’s easier than ever to lose a sale online. Think of it like this: you successfully drive a potential customer to your site with great content or social media engagement. But then their phone rings. Or they have to take a quick meeting. Their child calls their name. They look up at the TV and forget to return. Or…

Why Every Startup Needs a Professional Blog Writing Service

By on June 9th, 2022
startup founder considering a blog writing service

What exactly does a professional blog writing service do for you, and why do you need one? Here’s why you should be outsourcing your startup’s blog. Have you thought about hiring a professional blog writing service for your new business? Every startup needs a website, but many business owners overlook the importance of starting a blog. Thousands of new businesses are founded each year in the US. But only half of…

Top 20 Content Marketing Blogs You Should Read Every Day

By on June 8th, 2022
woman reading a book on the beach to show top content marketing blogs

What are the top content marketing blogs you read every day? This is a question I get asked all the time. It's not easy to stay on top of the latest news and updates in content marketing. Smart marketers and business leaders follow the latest content marketing trends, tips, tricks, and hacks by reading the top content marketing blogs every day. Why? Because companies that blog see 6 times the…

Why You Should Stop Selling In Your Content Marketing

By on June 7th, 2022
stop selling in your content marketing

We often get asked by our customers to create content that is more promotional, or that has a direct product tie-in. Which is exactly the kind of content no one wants. Over the course of my career, I've heard more than a few executives huff: "we are in the business of selling stuff ya' know." At this point, I always love to share the fact that over 90% of buyer…

Account-Based Marketing: Is it Worth the Hassle?

By on June 7th, 2022

How can you effectively target your ideal consumer? In short, who are the big money-making clients for your business, and how are you marketing to them? Most importantly, how can you improve your customer retention rates and contract value? There are tons of strategies you could try, but only one will check all of these boxes at once. Answer: Account Based Marketing. Account-Based Marketing (ABM) is a B2B strategic method…

The Ultimate Guide to Competitive Analysis

By on June 7th, 2022
competitive analysis

A competitive analysis is a powerful tool for understanding how you compare to competitors and creating smart strategies to get noticed by consumers. Most companies are doing it on a monthly, quarterly, or annual basis. If you feel like it’s been awhile since your company has performed a competitive analysis, not to worry — today’s technology (thanks, internet) makes it easier than ever to get started and quickly get informed.…

29 Amazing Content Marketing Quotes To Inspire You

By on June 7th, 2022

What are your favorite content marketing quotes? In my Content Marketing Strategy work, I help brands build and hone their content marketing strategies, taking into consideration their marketing goals, brand positioning, and the competitive landscape. In our research and conversations, we've come across insights from top marketers, business leaders, and content experts that have educated, motivated, and inspired us. We've already published and updated some of the best marketing quotes to inspire…

The Smart CIO’s Guide to Thought Leadership in Tech

By on June 6th, 2022
thought leadership in tech

Research in both the B2B and B2C sectors has widely found that most buyers prioritize brand trust more than any other factor in a purchase decision — even price. So how do you establish that all-important trust to win customers? One effective way is through thought leadership. Thought leadership in tech is even more critical because of the pace at which the industry changes and its extended reach into every…

25 B2B Lead Generation Strategies That Deliver Marketing ROI

By on June 2nd, 2022
man on a scooter driving for leads

The beginning of the final quarter of the year always signals a re-evaluation of old strategies and the hunt for newer ones to stay competitive in your industry. Driven by a host of emerging technologies and an influx of new insights, b2b buyer behavior continues to evolve at breakneck speeds. Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing…

4 Little-Known Truths About Content Marketing Agencies

By on June 1st, 2022
woman shushing to show secrets of content marketing

Content marketing is leading the way for effective marketers. Many businesses hire content marketing agencies to help develop and distribute their messaging. However, there are some potential content marketing agency problems you want to consider. The advent of the internet and social media has revolutionized the world of marketing. Information is more accessible than ever before. Consumers can be more selective in the brands they want to patronize. For this…

6 Powerful Methods to Maximize Customer Lifetime Value (CLTV)

By on June 1st, 2022
Maximize Customer Lifetime Value

How much is a customer worth to you? Predict this number and you know how much it is worth to spend on your customers to keep them around. Customer lifetime value, or CLTV, is one of the most important metrics a business has for making smart decisions. You also know, by raising your CLTV benchmark by X percent, how much more cash your business stands to earn over the long-term.…

How Capgemini Created The Most Massive Content Marketing ROI I’ve Ever Seen (And The Humble Team Behind It)

By on June 1st, 2022

If you've heard me deliver one of my keynote speaking presentations anytime in the last two years, you've heard me tell the story of Lyly Lepinay who used to be the digital marketing manager at global consulting services powerhouse Capgemini. I met Lyly (over the phone) about 5 years ago when she reached out to me get some advice on their content marketing strategy. About a year later I heard…

The Content-Driven Guide to Disruptive Marketing [With Examples]

By on June 1st, 2022
disruptive marketing

If you’re a marketer, you know it’s hard to stand out from the crowd today! Technology, the internet, and constant access to smartphones have made it difficult to get noticed by consumers who are inundated with brand advertising and content. Pair that with the fact that humans' attention span has become shorter than that of a goldfish and you're met with a substantial challenge. Disruptive marketing — or the process…

How We Rank #1 Get a Million Visitors (And Win All Our New Customers)

By on June 1st, 2022

The battle for customer attention is real. Even more so now, with everything going on in the world, we are seeing a massive spike in new client requests for thought leadership content. While some companies chase people around the web with ads and fill their sites with product promotions, we believe in the power of consistent content marketing to reach, engage, and convert relevant audiences to your business. We know…

How Televerde Gained Double-Digit Increases in Traffic and Leads with Our Content Marketing Service

By on June 1st, 2022

How can companies create content that is meaningful? It’s an important question to ask, especially when content marketing is part of your strategy (and we think it should always be part of your strategy). It’s easy to fall into a trap of churning out content without stopping to assess whether or not it’s really resonating with your target audience. And while consistent and high-volume content is a core part of…

How Empathetic Content Took Cleveland Clinic from Zero to 60 Million Sessions in 6 Years

By on June 1st, 2022

We have all been there. A new pain develops in our abdomen, and we start searching the Internet to see what it could be. A good content marketing campaign answers our questions. A great content marketing campaign understands the emotions behind our search while providing answers. Perhaps there is no better example of a great content marketing program than that of Cleveland Clinic’s Senior Director of Content Amanda Todorovich. Her…

Nutanix Content Hub ‘The Forecast’ Wins Awards On Massive Growth

By on June 1st, 2022

I hear it all the time: there’s so much noise out there. How could we ever break through? And yet there are some amazing examples of businesses that are achieving massive growth in new website visitors through consistent editorial content and strategic thought leadership. Quality news, information, and stories will always attract an audience. Even in today’s competitive landscape. Read on to hear how one business is seeing massive growth,…

How Content Marketing Drives Traffic and Growth for B2B SaaS Companies

By on June 1st, 2022

How do you get attention for your brand without overspending on resources in a saturated market? How do you find new sources of traffic without spending a ton on advertising on different channels? It’s a question of 'how do you rank and win?', which means placing high organically on Google for important keywords in your market. To do this, you must commit to the craft of content marketing. It also…

How One Non-Profit Organization Used Content Marketing To Increase Applications By 5X

By on June 1st, 2022

In 1993, I was probably the dorkiest college freshman ever to set foot on the campus of St. Joseph's University here in Philadelphia. Or any college campus in history. Maybe even in the history of dorkiness. But as a mildly successful high school half-mile runner who didn't have what it takes to compete at the next level, I looked up to the guys and gals who woke up at 5am…