Delivering fresh content to your site to help grow traffic and leads!

The MIG Way

Every company can grow sales and profits without spending a fortune on advertising campaigns. MIG shows you how to use content to drive organic traffic, increase leads, and turn leads into buyers.

How do we do it? We start by understanding your customers, your competitors, and most importantly, your culture. We then build a customized strategy that focuses on solving your customers’ real problems to bring in the revenue for you. And we don’t stop there. Our content takes you miles ahead of the competition — helping you build trust and credibility, and become a thought leader in your industry.

Focused on Content That Converts

We started Marketing Insider Group on the belief that marketing should be able to show a return on investment.

We created the Content Builder weekly blog service because we know that strategically planned, SEO-driven, quality content, published consistently, delivers measurable results.

Now we have over 30 clients who can attest to that fact. We are a top-rated content marketing agency because of our clients’ amazing reviews.

We’ve worked with Fortune 500 brands and startups alike. Our sweet-spot is Technology, B2B SaaS, and Professional Services companies.

Our offices are based in West Chester, PA. And if you work with us, you will see that our gif game is strong and while we approach our work with passion, we also try and have a little fun along the way.

The Dream Team

These are the people that make the magic happen.

Haley McDevitt

Director of Strategy

Haley McDevitt is the Director of Strategy at Marketing Insider Group, a leading Content Marketing Agency. She has worked in marketing and communications at Fortune 500 companies such as Qurate Retail, Inc (QVC, HSN, Zulily) and Universal Health Services, Inc, and also has years of experience in the wedding industry. On the side, she runs a lifestyle and wedding photography company.

Giana Reno

Director of Content

Giana is a strong conversationalist and interpersonal analyst. She has a Communications and Journalism degree with an Honors Seminar Certificate from West Chester University. Through journalism, she developed writing, interviewing and researching skills, and went on to expand her knowledge in social media marketing, branding, and email marketing.

Lauren Johnson

Demand Gen Specialist

Lauren Johnson is a digital marketing expert and consultant specializing in content strategy, email marketing, and online sales funnels. She has helped multiple brands and companies optimize their marketing efforts and revenue goals by creating engaging content that speaks to the audience. She's also a Peloton Mom who loves hanging out with her two kids.

Dipti Parmar

Marketing Consultant

Dipti Parmar is an experienced marketing consultant, helping companies gain thought leadership in their industry with innovative content, SEO and digital PR strategies. Her claim to fame is being listed by TechCrunch as a top startup marketer. She’s also a columnist for major tech and business publications such as Entrepreneur Mag, Adobe's CMO.com, and Inc. When she's not drinking her team's blood (figuratively), she is busy telling vampire stories to little girls who like Disney princesses.

Martina Arroyo-Burton

Paid Media

Martina is an innovative marketing professional with a breadth of experience in digital marketing, content curation, and building brand awareness via successful marketing programs. Developing customized strategies for various audience groups and remaining attentive to client's needs, she enables businesses to get their products in front of the right people.

Rohan Ayyar

Digital Marketing Expert

Rohan Ayyar is the Co-Founder of 99stairs, a full-service digital agency based in India, specializing in data-driven strategies for SEO, PPC, social media, and content marketing. Rohan has been honored by the Search community at Search Engine Roundtable and listed as a Must-Follow SEO Expert on Twitter by Search Engine Watch. He is also an avid business and tech blogger, with insights featured on publications like Fast Company, Business Insider, Fortune, and Adweek.

Erin McShea

Head Writer

Erin McShea is the Head Writer for Marketing Insider Group, a leading content marketing agency. Prior to her role at MIG, Erin spent ten years in marketing and communications in the education sector. Her writing specializes in content marketing, financial services, and technology solutions, and she is passionate about helping brands tell a story that brings their mission to life. Erin is also an adjunct professor at Temple University, where she teaches Creativity & Organizational Innovation.

Lauren Basiura


Lauren Basiura is a Content Writer for Marketing Insider Group, a leading Content Marketing Agency. She has worked in Web Marketing and Content Creation at leading retailers, such as Free People and Urban Outfitters. When she’s not a top-notch marketing material machine, she’s a self-proclaimed professional chef and dedicated student of guitar.


Some of the brightest minds in the industry come together for client success. Our insights have been featured in leading publications:

What our customers are saying

Our campaigns deliver specific, time-bound results that help clients meet strategic business objectives.

Brody Dorland


MIG ROCKS! We’ve been working with their team for several years now and the results have been amazing. They are literally the backbone of our content marketing efforts and we’ve seen our search rankings, website traffic and blog subscriptions skyrocket since bringing them on. They just make the process of content creation and publishing so streamlined. Highly recommended!

Traci Bohn

Marketing Coordinator
Oberer Companies

We are a small company with big goals for our digital strategy. A large part of that is content marketing. We partnered with MIG to help with this and have been very happy with the decision. The quality of the content, along with the ability to customize it to better fit our voice makes this a valuable partnership. The boost in traffic and engagement has far exceeded our expectations.

David Parks

Director of Product Marketing
Contract Logix

Working with Michael, Haley, Giana the rest of the MIG team has been an absolute pleasure. They do a great job with their content, always deliver on time, and bring many valuable SEO ideas and strategies to the table. I am very satisfied with their writing quality, speed, and responsiveness to questions or feedback. I strongly recommend MIG for content marketing and blog writing services.