How to Create Effective Thought Leadership Content [Examples Included]

By on August 30th, 2023
woman standing out in a crowd to show thought leadership in action

To establish your place as a thought leader and trustworthy authority in your industry, you need to publish original, high-level content. But writing effective thought leadership content is no easy task. Taking the time and effort to learn how to create high-authority content is worth the effort. A survey of 1,000 senior executives found that, despite their busy schedules, they still dedicate up to five hours a week to reading thought leadership…

12 B2B Marketing Blogs You Need To Read

By on August 29th, 2023
Woman on her laptop reading the best b2b marketing blogs

When I created my own B2B Marketing Blog almost 14 years ago, I looked out across the web and asked "what do I have to say that is unique, valuable and helpful?" I explained why I love marketing and how I would try and help other marketers learn and grow. In 2015, I created Marketing Insider Group to help provide an insider's point of view from my 25 years as…

11 Real Social Media Trends for 2023: What Insiders Won’t Tell You

By on August 29th, 2023
guy holding smartphone after learning about the latest social media trends in 2023

Change is the only constant in the world of digital marketing–especially when it comes to social media trends. Gone are the days of generic, one-size-fits-all content. The current expectation of users leans heavily towards authentic, community-driven campaigns. As we navigate these shifting sands, understanding the latest social media trends is more important than ever. In this article, you’ll uncover the top social media trends of 2023, and arm yourself with…

Why Is SEO Not Working for You? (It’s Not Dead)

By on August 28th, 2023
businessman screaming at his computer because of SEO not working

SEO not working can be a major roadblock for any business. It can leave entrepreneurs scratching their heads, feeling frustrated, and unsure of what to do next. But here's what you need to know: SEO is an ever-evolving strategy that needs constant attention and regular updates. It's not a one-time setup-and-forget deal. If your SEO isn’t working, you might be falling into some common traps or using outdated strategies that…

Overcoming 3 Common Challenges of Omnichannel Marketing

By on August 28th, 2023
a woman looking over a graphic representative of all of the marketing channels her company is successfully managing

Put simply, nonprofit omnichannel marketing is a strategy that involves promoting your ideals or case for support within and between multiple marketing channels. For example, your organization might promote its goals and ask for support from donors and volunteers via direct mail, text messages, emails, social media, and out-of-home marketing. Ideally, communication should still feel seamless to recipients, even when they are exposed to messages on different channels. Omnichannel marketing…

Why You Need SEO For Long-Term Marketing Success

By on August 21st, 2023
old lady points at the camera and represents why you need seo for long-term success

Great marketers are always on the hunt for the next big thing. The allure of new strategies, innovative tools, and cutting-edge technologies is undeniable. They promise to revolutionize our performance, to catapult our content to the top of the digital heap, and to keep us one step ahead in the race for online visibility. Yet, there's one strategy that remains steadfast in both its importance and its ability to deliver…

8 New GA4 Features You Absolutely Can’t Ignore

By on August 21st, 2023
boy with glasses is shocked and surprised by the new GA4 features

If you want to be successful in digital marketing, you have to stay ahead of the curve. And this time, it’s the new GA4 features that are making waves. GA4 (Google Analytics 4) isn’t just any old update. It's a complete rebuild, specifically designed to give marketers more insightful and useful data about their online audiences. The more you know about who your users are, what they want, and how…

Why I’m Excited For The Avinash Kaushik CMWorld 2023 Keynote

By on August 18th, 2023
WTF Does Avinash Kaushik Know About Content Marketing? (And Why I’m Excited For His CMWorld 2023 Keynote!)

One of the best marketing events every year is Content Marketing World. I never miss it. And this year the speaker lineup is unmatched. Elizabeth Banks is the headliner but I’m most excited for one of the best marketing speakers I've ever heard, Avinash Kaushik. But What does Avinash know about content marketing. And why am I excited to see him speak? Stick around and I’ll fill you in. Key…

How Fresh Content Impacts SEO in 2023

By on August 15th, 2023
image shows fresh vegetables as an example of fresh content

Google, the world's leading search engine, currently has over 85% of the search engine market. And, they’ve made it abundantly clear that their ranking preferences lean heavily towards websites that prioritize user experience. This means they reward content that resonates with an audience, demonstrates expertise, and adds tangible value to the lives of readers. As a B2B business, consistently sharing fresh content isn’t just a recommendation; it's a necessity. But…

What Is Generative AI and How Can Marketers Use It Now?

By on August 14th, 2023
businessman and generative ai shaking hands

Have you ever found yourself scratching your head, wondering how your competitors are churning out fresh content at lightning speed? It's like they've got a secret weapon, right? Well, they do, and it's called generative AI. Brainstorming ideas, crafting engaging copy, and then doing it all over again–it's a never-ending cycle. Generative AI has the power to support the process of creating human-written and still original content. It's also capable…