13 B2B Marketing Books To Add To Your Reading List

By on August 12th, 2023
picture of Michael Brenner holding Mean people Suck to show best b2b marketing books

Ever felt like you're playing catch-up in the bustling world of business-to-business marketing? You're not alone. While there's a deluge of resources catering to the B2C marketer, those in the B2B realm often find themselves in a scavenger hunt, adapting consumer-focused content to fit their unique needs. It's like trying to fit a square peg into a round hole – it just doesn't quite work. But fear not, fellow B2B…

What You Need to Know About Google Analytics 4 (GA4)

By on July 24th, 2023
Image of the new GA4 interface

Your B2B marketing strategy can only succeed with accurate data capturing your efforts and how well they worked for you—and all that information needs to be stored and analyzed somewhere. That’s where Google Analytics 4 (GA4) comes in. As the replacement for Universal Analytics (UA), GA4 offers new features, including better data collection, upgraded privacy controls, and predictive capabilities. This update is essential for B2B marketers tracking ads, lead generation,…

3 Effective B2B Client Retention Tactics That Will Stand The Test of Time

By on March 27th, 2023

Your clients are the heart of your business and it takes sincere dedication to gain their loyalty in return. They keep your operations flowing and are the reason you create value-centered products or services. For business-to-business (B2B) companies, in particular, the need to integrate lead generation efforts and guarantee client satisfaction is even more essential for retaining business clientele. As we enter the new year with whispers of a recession,…

The 8 Most Important B2B Marketing Metrics for CEOs

By on January 29th, 2023
executive presenting b2b marketing metrics

What do CEOs want most from their B2B marketing team? Clarity. They want to see results that clearly show their company’s marketing efforts are working and increasing ROI. CEOs expect to hold their marketing leaders accountable for reaching or surpassing their numbers, just like their sales leaders. CEOs can get frustrated when the only metrics they receive from lead marketers include ambiguous brand data, activity reports, and engagement reports. They…

The Competitive Psychology of Pricing for E-Commerce

By on January 12th, 2023

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks: psychology! Considering your customers’ motivations gives you an edge in understanding…

5 B2B Marketing Tactics You Can’t Ignore in 2023

By on November 2nd, 2022
man and woman looking at ocmputer to read about five b2b marketing tactics you can't ignore in 2023

Back in 2016, I wrote about the Top 5 B2B Marketing Tactics You Can’t Ignore. Some things haven’t changed – there are still endless marketing platforms, software, and tools that promise to generate leads and conversions and offer the greatest ROI. But, so many world-changing events have occurred since, transforming every industry in numerous ways, leading to some notable strategic changes across the B2B marketing sphere. Research showed that the…

Is Account-Based Marketing Right for You?

By on October 31st, 2022
account-based marketing

Account-based marketing (ABM) is a strategy that is especially beneficial for B2B companies. ABM involves identifying, obtaining, and marketing to targeted, high-value accounts and communicating directly with executives and business leaders who have authority in large purchasing or contractual decisions. This suits the B2B space by targeting specific decision-makers right from the start, filtering out unqualified prospects, and aligning marketing and sales on strategy, content, and engagement for each account.…

The Top Marketing Automation Software for B2B Companies

By on February 28th, 2022

Marketing automation simplifies lead generation, customer relationship building, and driving conversions. It’s the cornerstone of any lean and efficient marketing department, freeing up teams’ time and resources from repetitive tasks that are necessary for campaign success. By utilizing marketing automation software for B2B companies, you can improve customer experiences with personalized content and target your product or service promotions to customers with various needs. Ready to automate your marketing department?…

Double Your Revenue with Intent Data and Personal ABM

By on December 2nd, 2020
personal abm

Bombora, 6sense, and other “intent data” platforms are helping marketing teams evolve ABM where there are less forms, less spam, and less cold calls. They are promising to help sales and marketing teams avoid: Wasting time with prospects that will never become customers as they will help you focus time, money, and resources on companies that are showing real interest and intent in investing in a particular solution to fix…

Executive Insights: Imperative Marketing Analytics for the Modern Marketer

By on November 10th, 2020

As I discussed earlier this year in my post “Executive Insights: World-Class Demand Generation and Corporate Social Responsibility Converge at Televerde”, I was very fortunate to work with some tremendous partners during my nearly 19 year tenure with SAP Global Marketing. One I enjoyed working with was Televerde, a company headquartered in Phoenix AZ that combines lead generation and corporate social responsibility with an outstanding business model with proven results.…