Analytics In The Age of Mobile: 5 Ideas To Track Your Success

By on July 9th, 2023
pie chart to show analytics of mobile app

Mobile analytics are the new focus point for marketing. We live in the age of mobile, there is no doubt about this. Read on to discover how to harness the power of modern technology and mobile analytics for your business. Quick Takeaways: Businesses must prioritize mobile analytics to understand and capitalize on customer behavior Tracing purchases helps to gain deeper insights into campaign effectiveness Mobile Analytics allows businesses to analyze…

6 Examples of Genius Brand Storytelling You Have to See

By on July 8th, 2023
Girl on Ipad Storytelling

If you haven't figured out how to tell your brand's story well, you’re missing out on the huge revenue-boosting potential of your content marketing strategy. The right brand narrative has the power to increase the value of your business’s product or service by over 20 times. Why does the story matter? It is what makes your brand significant. It’s the inspiring copy, the well-thought-out Instagram posts and website design, and…

7 Steps To Globalizing Your Content Marketing Program

By on July 6th, 2023
A cat holding the world in it's hands after globalzing it's content marketing program

For some brands, creating a content marketing program from the ground up is just one piece of the puzzle. Many international organizations must tackle an entirely different beast of localizing their content marketing programs for their global audiences. Reaching these audiences in a locally relevant way is critical for their businesses... keep reading to discover some of the most crucial steps to globalizing your content. Quick Takeaways Localization is not an…

Content Marketing Editorial and Writing Services: What to Look For

By on July 6th, 2023
A cat scrolling on it's phone learning what to look for in a content writing service

Good content writing is critical for the success of your content marketing strategy. Mediocrity, on the other hand, can tarnish your brand. Something as seemingly minor as simple grammar errors can turn people away from your business. 59 percent of web browsers say they would avoid doing business with an organization that publishes content with spelling or grammar mistakes. On the other hand, when you have content writing that hits…

The B2B Marketer’s Handbook of Marketing Automation

By on July 5th, 2023

B2B marketing automation remains a popular topic among data-driven marketers. Social Media Today’s “State of Marketing Automation” report found that 3 out of 4 marketers now use automation tools. Other data shows that thriving businesses readily embrace marketing automation. 72% of successful companies are all-in on the technology, while only 18% of unsuccessful ones are. Image Source: StartUpBonsai So, B2B marketing automation definitely works — but enough about everyone else.…

How To Find Current Trending Topics for Content Creation: The 10 Best Tools

By on July 3rd, 2023
A blog with current trending topics that jump off the screen and get attention

Good search engine optimization isn’t just about ranking high for keywords. You need to rank for current trending topics that lead to conversions. However, searching for current content ideas can be time-consuming. You’d surely appreciate any shortcuts you can find. Don’t worry — we’re here to help you out. Investigate our list of resources for discovering current trending topics that keep your content relevant. Key Takeaways: Resources like Google Trends,…

Top Content Marketing Agencies 2023

By on June 30th, 2023
woman considering top content marketing agency

49% of marketers don’t know for sure whether their content is making money for them. John Wanamaker said that about advertising. Over 100 years ago. You shouldn’t have to deal with this dilemma with a measurable digital channel. Especially since content is a vital business asset in today’s "phygital" (physical + digital) marketing mix. Measuring the ROI of content marketing is definitely possible, if not simple. While there’s no doubt that…

How to Use Sales Automation to Maximize Lead Gen

By on June 28th, 2023
a group of sales associates celebrating the use of the information in this article to acquire leads

Closing a single deal often involves several contacts with a high-quality prospect. Even after the sale, your team is likely committing hours to managing relationships, answering questions, fulfilling orders and providing other support services via phone calls, emails, meetings, social media and other channels. It adds up. Multiply that by the number of customers you have — and aim to have as you grow and expand your business — and…

B2B And B2C Marketing: Is There Really Any Difference?

By on June 27th, 2023
pensive man in yellow sweatshirt holds laptop and tries to understand B2B vs. B2C Marketing

So, you think B2B and B2C marketing are pretty much the same thing? Think again. While these two sides of marketing might throw around the same fancy jargon, their approaches couldn't be more different. Are you a marketing rookie? Or just curious about stepping into the "other side" of marketing? Either way, tuning in to the battle between B2B vs. B2C Marketing can get you one step closer to developing…

Which Is the Best Blogging Platform for You?

By on June 27th, 2023

If we know one-- or two-- things here at MIG, it’s blogging and content marketing. So if you’re searching for the best blogging platform, you’ve come to the right place. Blogging is still one of the best ways to market yourself at a low cost and high return on investment. Studies show that companies with a blog generate 67% more leads than those without one. However, success only comes if…

Understanding the Stages of Your Sales Funnel [Infographic]

By on June 26th, 2023
Image of a sales funnel to help you understand the various stages of the buyer journey

What is a Sales Funnel? The "Sales Funnel" is the visual representation of process of taking potential customers from awareness to consideration through to purchase of a company's product or service. It is a way to visualize, measure, and optimize the performance of a company's sales and marketing efforts. Commonly broken down into early, middle, and late stages, the sales funnel allows company's to see the various aspects of acquiring,…

9 Disadvantages of AI You Never Thought About

By on June 26th, 2023
AI hallucination of a woman staring at a laptop

Robots and artificial intelligence have fascinated people for decades. Some have predicted amazing advancements and a world like “The Jetsons,” while others fear the disadvantages of AI. The reality is probably somewhere closer to the middle. Still, anyone who wants to use AI in marketing (or business in general) should be fully aware of its pros and cons. We’ve done our due diligence and uncovered nine disadvantages of AI you…

Marketing Audit 101: How to Conduct a Marketing Review and Make Adjustments to Boost Performance

By on June 26th, 2023

Marketing becomes more complex every day. As new technology and concepts surface, promoting brands, products, and services has become a complicated activity for small and large companies alike. As marketers craft and implement their strategies, it can be difficult to understand what is working and what isn’t. Sure, you can monitor the results of a Facebook ad campaign. It’s fun to watch a subtle uptick in organic traffic due to…

How Content Marketing Impacts Your SEO Rankings

By on June 23rd, 2023
word map of content marketing and all of the facets of business it incluences

Content marketing for SEO ranking is a major priority for marketers across brands. It makes sense – think about it. When was the last time you searched for anything online, be it business insights or hotel reviews, without going to Google? According to the Content Marketing Institute’s B2C Content Marketing Benchmarks, Budgets, and Trends, 62% of content marketers look at their website traffic when measuring success. Additionally, 39% believe that content…

Automated Marketing: The Only Guide You’ll Ever Need

By on June 22nd, 2023
a wind-up marketer who is unlocking the potential of automated marketing to get more work done

Automated marketing has been exploding across industries in recent years. Experts expect these tools to boost the global gross domestic product by up to 14% by 2030. Still, there’s a lot of talk about automated tools failing to create authentic experiences. Is diving into marketing automation worth the investment? We’ve got the answers here. Discover everything you need to know about getting started with automated marketing. Image Source Key Takeaways:…

Is SEO Dead? Long Live Social Search!

By on June 20th, 2023

Gone are the days when Google reigned supreme, because social media search is on the rise. More and more users are asking TikTok and Instagram to answer their questions. Are social media’s conversational, personalized responses leaving Google’s SERPs in the dust? TikTok alone has ended Google’s 15-year streak as the world’s most popular search engine. I guess Google’s 5.7 million searches per minute just aren’t enough to keep them on…

How To Perform (and Ace) Competitor Content Analysis

By on June 19th, 2023

You’re probably not operating your business inside a protective bubble. At least, we don’t think you are. (If you’ve found the secret, please let us know! 😜) More than ever, you’re constantly competing against others for attention and eventual sales. Winning the battle means developing a solid strategy and tactics in operations and marketing. However, your competitors aren’t going to openly spill their secrets for success. How can you gather…

Brand Storytelling: How to Craft & Tell Your Brand Story

By on June 14th, 2023
a cartoon illustrating brand storytelling with a megaphone and online emblems surrounding him

What is more motivating – reason or emotion? This amazing quote from Antoine de Saint-Exupery helps provide an answer. “If you want to build a ship, don’t drum up the men to gather wood or assign them tasks. Instead, teach them to yearn for the vast and endless sea.” Think about it. What is the end result of all your marketing efforts? Action. You want customers to act, whether it’s…

Why Social Media Is Important for Business Marketing

By on June 13th, 2023
social media and business marketing

Let’s start with one simple fact: your business needs a social media presence. It doesn’t matter if you run a small local shop or a big national company. Social media is more than just a trend. It is an essential piece of your business marketing strategy. But by itself, social media is not enough to drive business growth. Social platforms can help you connect with your customers, increase awareness about…

What Is Cost Per Lead, and How Can You Use It To Improve Your Marketing?

By on June 13th, 2023
cost per lead

It seems like all you have to do is think about marketing and you’ll start seeing endless ads for companies promising foolproof lead generation. How do you know which tactics work and who’s just blowing smoke? The name of the game in marketing is fine-tuning your application of proven strategies through testing and reviews. To that end, one of the most critical metrics is cost per lead. We’ve been at…