3 Proven Social Media Strategies for Nonprofit Auctions

By on June 13th, 2023
Leverage these social media strategies to bring attention to your auction.

Social media is one of the best tools nonprofits have to promote events and get the word out about the fundraisers. By generating engaging content online, your organization can easily expand its reach, increase event registration numbers, and bring in more revenue for your cause. This is especially true when advertising auctions. To make your upcoming auction a success, you need to keep attendees engaged before and during the event.…

Can You Create Remarkable Content Consistently?

By on June 12th, 2023

Good content will nudge the needle on your business’s visibility. Remarkable content changes lives and earns you loyal followers. For example, a recent study showed that educational content made buyers 131% more likely to purchase from the publisher. Over a third of that audience still felt the impact a week later. How can you make the kind of content that sticks with your target audience? Learn the tips and tricks…

The Best SEO Strategies That Actually Work Today

By on June 7th, 2023

For all the time, energy, and expense you pour into your business, you don’t just want any search engine optimization practices. You need the best SEO strategies that deliver results. Though SEO is now old enough to drink beer and have kids in school, building an effective strategy isn’t any easier than in the past. In fact, it’s gotten more complicated in some respects. Dig into our list here about…

3 Critical Nonprofit Website Maintenance Tasks to Prioritize

By on June 6th, 2023
A girl checking on the three maintenance tasks every nonprofit should prioritize.

You created a beautiful and helpful website for your organization to serve your supporters, constituents, and all of your audiences. But, as with most things, the work isn’t over now that it’s built. To keep that website helpful and running smoothly, you’ll need to perform website maintenance. Keeping up with website maintenance ensures the site continues to be a useful asset for your cause and increases its longevity. Want a…

Why Social Media SEO Is a Thing in 2023

By on June 5th, 2023
bearded Man in plaid shirt wonders why social media SEO is still a thing in 2023

Gone are the days when traditional SEO tactics, like keyword stuffing and link building, ruled the digital space. Now, it's all about mastering the art of capturing attention on social media platforms, where cat videos and viral challenges can make or break your online presence. But that’s not all. Did you know that AI is taking over the internet? Now that robots are answering users’ burning questions, we need to…

4 Secrets of Webinar Marketing that Drive Revenue

By on May 31st, 2023
Man in a suit from the waist up and pajams from the waist down, hosting a successful webinar after implementing these four secrets

Picture this: your team is in a meeting discussing new ways to highlight your business’s value position and drive more leads. Someone experiences that “Aha!” moment and suggests webinar marketing. Webinars are an excellent way to inform, engage, and sell your brand to your audience. In fact, 73% of B2B marketers say webinars are the best way to generate quality leads and extend brand awareness. While that all sounds great,…

11 Customer Journey Mapping Tools for B2B Marketers

By on May 31st, 2023
confused tourist looking for customer journey mapping tools

Odds are you already know how important it is to attract and retain customers. But do you know how direct the relationship is between understanding your customers’ needs and maximizing the results of your marketing efforts? Luckily, with the right customer journey mapping tools, you can create a specialized experience for your audience that not only improves satisfaction, but also creates opportunities for growth. Customer journey mapping tools can range…

9 Proven Practices for Increasing Organic Website Traffic

By on May 31st, 2023

In modern B2B marketing, a vibrant, engaging website isn’t just a bonus, it’s a necessity. A great website drives customer engagement, builds brand credibility, and can help foster a community around your products or services. But these benefits only come to light when your audience can easily find you in the crowded digital marketplace. And while paid ads and promotional partnerships are great ways to gain traction, organic website traffic…

Can Small Businesses (Really) Use AI for Marketing?

By on May 30th, 2023
pensive man wearing glasses thinking about ai for small business marketing

Are you tired of spending countless hours manually creating content, following up with leads, and analyzing data for your small business marketing? Have you thought about using AI for small business marketing to make your life a little easier? You’re not alone. In fact, more than 25% of small businesses are already using AI tools to support their digital marketing and automation efforts. But before you buy a ticket for…

How to Measure Your Small Business’s Marketing Success

By on May 30th, 2023
measuring small business success

Small businesses rely on outreach to stand out from the competition, raise brand awareness, and achieve sustainable growth. However, for businesses with finite resources and limited marketing experience, it can be difficult to determine the effectiveness of a campaign and make necessary improvements. In this guide, we’ll explore various methods for measuring your small business’s marketing success. Whether you run a dog training business, dance studio, or flower shop, these…

14 Marketing Over Coffee Podcasts You Need To Hear

By on May 28th, 2023
business woman drinks coffee and listens to marketing podcasts

Marketing podcasts (and coffee) are hot! A few years ago, I was interviewed by Marketing Over Coffee podcast host John J. Wall. And no surprise, he and his co-host, Chris Penn, are still churning out some great content. So, I’ve compiled a list of some of my personal favorite episodes, in addition to their most popular episodes from the catalog. Tune in to hear our industry’s thought leaders share their…

8 Advanced Google Search Tips To Optimize Your Web and Content Marketing

By on May 24th, 2023

No matter what tools you have, you probably do a lot of your marketing research on good old Google. The search engine giant stomps the competition with over 90% of the market share, while the closest challenger barely gets 3%. As a result, combing for data on its billions of pages can be harder than finding a needle in the proverbial haystack. That’s the reason you need advanced Google search…

Why Google Magi Will Force You to Rethink Search

By on May 24th, 2023
humanoid robot pointing and thinking about new Google Magi developments

For the last 25 years, Google has ruled the digital space, guiding our searches and shaping our online experiences. So, we can only imagine how shocked Google employees were when they learned that Samsung, a powerhouse of consumer electronics, considered swapping Google as their devices’ default search engine for Microsoft’s Bing. Bing, once considered a smaller player in the search engine game, has been quietly integrating advanced AI technology into…

The Complete Guide to Fintech Content Marketing

By on May 22nd, 2023
photo shows chimpanzee in business clothes working on fintech content marketing

The financial technology market is in a golden-age, a renaissance if you will. It’s the 21st century and everyone wants in on the next big advancement in tech. But just like every other industry, the key to business growth lies in content marketing. If you aren’t effectively using content marketing - check out this graphic from Codefuel.com. Some studies suggest digital ad spending will soar to $242.80 billion by 2024.…

111 ChatGPT Prompts to Level Up Your Digital Marketing

By on May 22nd, 2023
AI robot whispering effective chatGPT prompts for digital marketing to business man

If we weren’t testing out the best ChatGPT prompts for digital marketing, could we really call ourselves digital marketing experts in 2023? With a good bit of trial and error, we’re pretty sure we’ve mastered the language model and its preferences. More specifically, we understand the importance of crafting effective ChatGPT prompts for digital marketing to receive a well-rounded, quality response. Today, we’re saving you the guesswork so you can…

7 Digital Marketing Examples To Inspire Your Campaigns

By on May 17th, 2023
Companies speak loud and proud to their target audiences by imitating the best digital marketing examples

Marketing used to be easy. You could throw a sign up in the yard, call up the newspaper for an ad, and print up some flyers to pretty much knock out a complete strategy. The remarkable convenience of digital communication means that you have to worry about evolving methods of self-promotion more than ever. If you want to know what works best, you should look to successful digital marketing examples.…

The Antidote to AI Taking Over SEO: Publish More Content?

By on May 16th, 2023
Man in a hazmat Suit holding the antidote to ai taking over SEO

Well folks, sharpen your pitchforks and abandon the marketing strategy we’ve been swearing by for 10+ years because industry influencers have delivered a shocking exposé: AI is taking over Marketing. Yeah, right… Image Source: Giphy Is it just us, or does this feel like a classic game of “telephone”? A few whispers of crazy AI claims and the entire marketing community is up in flames! We think we are at…

B2B Digital Marketing: The Only Guide You’ll Ever Need

By on May 15th, 2023
photo shows happy tour guide woman standing and pointing as she gives tips on b2b digital marketing

If you're a business owner, marketing professional, or digital enthusiast, you already know how important it is to perfect your B2B digital marketing strategy. But you know what they say – nothing good comes easy. Navigating the complex landscape of B2B marketing and creating a strategy that generates results can be tricky, especially with today's ever-evolving digital technologies and trends. But why is digital marketing so important? B2B marketing may…

Big Data For Marketing: The Ultimate Rundown

By on May 14th, 2023
People looking at big data on computer

The opportunity in Big Data for marketing lies in how to better reach customers with your messages in a way that gets them to act. But, it is challenging to really grasp how to best use your data and convert it into results. Big Data for Marketing is easy to say but hard to do. How do you convert big data into into real business insights that drive real business…

6 Ways Nonprofits Can Grow With Content Marketing

By on May 11th, 2023

Nonprofits may have different goals than traditional brands, but when it comes to content marketing their objectives aren’t as different as you might think. In fact, nonprofit content marketing drives revenue, brand visibility, and engagement much like it does in the for-profit world. While nonprofits aren’t looking to make sales, they still must communicate a need and drive their audience to act. In some ways this task is more challenging…