21 Motivational Speakers Who Will Rock Your Next Event

By on January 23rd, 2023
michael brenner keynote speaker

Whether you’re a non-profit organization, an industry trade association, or a business, your upcoming event likely faces stiff competition from similar events. If your group has tasked you with planning the event, you need to make sure that your event has the kind of pizzazz that will make attendees want to come back year after year. One of the best ways to add pizzazz to your event is to find…

6 Simple Ideas for Repurposing Blog Content

By on January 21st, 2023
recycled straws to show repurposing blogs

One of the themes of the global economy right now is how to do more with less. Repurposing blogs and other forms of content is one of the best ways to create more without having to spend additional budget. It also allows you to double-down on content that you know already worked. I've said it a million times that Content Marketing is a valuable digital asset for several reasons. High-quality…

The Best Marketing Events Happening in 2023

By on January 20th, 2023
woman at event for best marketing events

Marketing is changing faster than ever. While many marketers started venturing out to a few events this past year, 2023 is shaping up to be a big year for marketing events. This is also putting pressure on marketing event organizers to bring back the magic to create the best marketing event they can in a competitive market. Are you looking for the most amazing marketing events to attend in 2023?…

The Paradox of AI: Why We Need More Of A Human Touch in Marketing

By on January 20th, 2023
2 human hands touching showing the paradox of AI

The latest technology, marketing automation, AI and all the mar-tech tools you never thought you needed can be helpful. Until they're not. Even though we're gaining efficient techniques that have the power to make our lives easier, we can't afford to lose human touch in marketing. I call this the Paradox of AI: the more automation and artificial intelligence we use, the more human our audience will expect us to…

21 Ways To Boost Your Website Traffic Right Now

By on January 19th, 2023
man lifting weights to show boosting web traffic

Ask any marketer what they want for their website and they’ll likely tell you more traffic and more leads. Because you need more traffic in order to gain leads, we’re going to focus here on how you can use content marketing to boost your web traffic. I know what you're thinking: "everyone is creating more content. How do I compete? How do you actually grow your web traffic in this…

5 Common Multi-Channel Marketing Challenges and How to Overcome Them

By on January 19th, 2023

Every e-commerce business owner wants to see their business grow and profits increase, but no one likes experiencing the growing pains that so often go hand-in-hand with scaling operations. In e-commerce, investing in multi-channel marketing can help you quickly take your business to the next level, but it can also come with a number of challenges that you may or may not be aware of. To overcome multi-channel marketing challenges,…

How Often Should You Blog? [Blog Post Frequency RESEARCH]

By on January 18th, 2023
Woman blogging and wondering how often should you blog

In content marketing, consistency is the key to success. Most organizations use their blog as the corner stone of that consistency. Blogs help you attract new clients every single by answering the questions your audience asks every single day. We believe that blogging with consistency is also necessary for content marketing to work. Frequency really does matter. But, exactly how often should you blog? Well our latest research has found…

Conquer 2023 With These 9 Growth Tips for Your E-Commerce Business

By on January 18th, 2023
Marketing Insider Group Shares 9 E-Commerce Growth Tips for 2023

As a business owner, now is the perfect time to refresh your marketing strategy and figure out how you can get a jumpstart on e-commerce growth tips for 2023. You finally made it through the holiday season and you’re just a few days away from ringing in the new year. If you’re still working through your strategy or looking for new marketing tactics, these 9 growth tips for e-commerce businesses…

7 Smart Marketing Strategies for Small Businesses

By on January 17th, 2023
a man working at a small business motor vehicle shop

Whether you’re launching a new small business or already have an existing one, you need to develop a marketing strategy that prioritizes a strong online presence. With 97% of people researching local businesses online, it’s essential to meet potential customers where they spend the most time. However, growing your small business in the digital landscape isn’t easy. Between defining your target audience, promoting your services, and getting the word out,…

The Why and How of Internal Link Building for SEO

By on January 17th, 2023
marketing insider group shares the why and how of internal link building for SEO

If you haven’t started internal link building, then your SEO strategy isn’t strong enough. Internal linking is crucial to optimizing your webpage for search engines and can dramatically improve your content’s performance. Although its concept is simple, the process and best practices behind internal link building are quite complex. In fact, 65% of digital marketers say that link building is the most difficult part of SEO. But you can’t let…

Digital Ads Don’t Work And Everyone Knows It

By on January 16th, 2023
man disgusted at digital ads

Does Online Advertising Work? By the title of this article, I'm sure you can guess our short answer is no. We just covered how CEOs don't think it works. During the pandemic, brands like P&G, Chase Bank, and Uber slashed their ad budgets and saw exactly ZERO impact on their sales revenue. Now we're seeing the same thing happen again as ad sales plummet, advertising budgets shrink, and marketers are…

What Are The Biggest Challenges Marketers Face In 2023?

By on January 16th, 2023
Marketing Insider Group shares the biggest marketing challenges of 2023 according to Open Ai’s ChatGPT chatbot

Overcoming this year’s biggest marketing challenges may not be as difficult as you think. Marketing Insider Group’s team of experts asked Open Ai’s ChatGPT to identify the biggest marketing challenges of 2023, and we’re ready to tackle them. Is your business ready to have its most productive year yet? Here’s what we learned about the industry’s biggest challenges and our expertise on how you can battle them, too. Quick Takeaways…

How to Make Your Nonprofit Website a Marketing Machine

By on January 16th, 2023
nonprofit marketing

While their marketing tactics may differ slightly from those of for-profit businesses, marketing is just as crucial for nonprofits. Your nonprofit needs to employ a successful marketing strategy to acquire new supporters and drive donations for your cause. Ultimately, your website is your nonprofit’s online information hub, making it a critical marketing resource. Your website hosts your donation page, important information about your organization’s mission, and other essential resources to…

The Top Content Marketing Influencers to Watch Now

By on January 15th, 2023
iphone shwoing influencers for top marketing influencers to follow

Being a content marketing influencer is no joke. In a world where the amount of stuff online continues to grow exponentially each day, developing content and a marketing strategy that makes your stuff stand out is something to be proud of. Now more than ever, content marketing will continue to influence marketing and business in a bigger, and more impactful way. Last year saw us become remarkably more sophisticated in…

What Is a Content-Enabled Campaign?

By on January 15th, 2023
Guy wondering about content enabled campaign

Ever heard of a content-enabled campaign? Content-enabled campaigns refer to a series of strategies that align content and demand generation in order to create a dialogue with your audience. They help deliver content based on buyer needs and interests that encourage progression through the funnel, all while gathering better data to score, nurture, and qualify leads. Translation: They bridge the gap between the marketing and sales departments so that content…

Key Metrics to Measure Content Marketing Performance

By on January 13th, 2023
chart showing example of content marketing performance measures

Do you know how your content marketing is performing? Better yet, can you prove it? What about your content marketing ROI? Why are you creating content in the first place? For your content marketing efforts to be successful, you must have clear goals and effective strategies. Once your plan is in place, you need to document it and measure your results to know if your efforts are working. According to…

Digital Marketing – What Are The Top Goals And Challenges?

By on January 12th, 2023
Tablet stock image showing top digital marketing goals and challenges

Digital marketing goals and challenges – every business has them. Meeting those goals and overcoming those challenges is critical to achieving ROI from your efforts. The goals we've set for our Digital Marketing programs also change constantly, depending on internal and external factors. Flexibility around these is critical to navigating your way and driving results. Key Takeaways Digital marketing goals often focus on new customer acquisition, better leads, and brand awareness.…

The Competitive Psychology of Pricing for E-Commerce

By on January 12th, 2023

Pricing for e-commerce is a tricky beast. You need to account for competition with other sellers, but you don’t want to de-value your products in a race-to-the-bottom. Purely competitive pricing can lead to disappointing results: you might not sell enough to compensate for offering the lowest prices. A profitable pricing strategy involves some of our favorite e-commerce growth hacks: psychology! Considering your customers’ motivations gives you an edge in understanding…

B2B Marketing Trends That Will Grow Your Business in 2023

By on January 11th, 2023

B2B marketing trends continue to rapidly evolve as content marketing becomes more important than ever. Marketers have shifted their focus from sales to digital content marketing strategies and search engine optimization tactics to attract new customers to their business. Keeping your business ahead of the marketing curve calls for an understanding of what's coming next. Here’s our expert opinion on which B2B marketing trends your company should explore in 2023.…

Business Facts To Inspire Your Marketing

By on January 10th, 2023
did you know comic, teasing you to read our interesting business facts

The fact is that Digital, Social, and Mobile technologies have dramatically changed the world we live in and the businesses we work for. But no function has been more disrupted more than marketing. Since the pandemic, many small businesses have rushed online in hopes of saving their revenue. Unfortunately, too many fall into the trap of hiring eager social media managers, creative branding and ad agencies, and wasting their precious…