9 Things To Look for in a Digital Marketing Agency

By on May 10th, 2023
a man in a swimsuit holding a rubber ducky floaty searching the desert for a good digital marketing agency

Your hard work providing an excellent product or service goes to waste if no one knows about it. How can a digital marketing agency help you stand out in a crowded market? A digital marketing agency can help you gain visibility or, at a minimum, keep up with your competitors. Statistics show that most companies are increasing their marketing budget because of a demonstrable return on investment. However, you can…

How to Crush Audience Engagement in 2023

By on May 9th, 2023
photo shows hand crushing soda can and audience engagement

Let me guess – you’ve been trying to increase audience engagement for what feels like forever, but you’re just not seeing the results you had hoped for. You know that engaging your audience is no longer just “nice-to-have” –  it's critical if you want to stand out from the competition and build a loyal following. But, you feel like you’ve tried everything and just don’t know where to go next.…

What Can a Specialist Inbound Marketing Agency Do for You?

By on May 8th, 2023
image shows retro business woman thinking about hiring an inbound marketing agency

What can a specialist inbound marketing agency do for you? Let’s take a look at Intermedia, a unified communications company, as an example: Over the past 4 years, we have had the pleasure of working closely with Intermedia and helping them implement inbound marketing best practices: Creating an updated annual strategy that aligns with their business goals Publishing 2 new weekly blog posts Building a link strategy through guest posts…

A Quick Guide To Successful Growth Marketing

By on May 4th, 2023
an elephant bursting out of a small room, an illiteration of what growth marketing can do for your business

What is growth marketing? You’ve likely heard of it, but you’re not sure how to put it into practice for your business. Growth + marketing seems like a perfect match, right!? But, there’s a lot that goes into this nuanced term. You must understand some of the core components of growth marketing, as well as how to apply them effectively. When you do, new doors will open that you didn’t…

The Complete SEO Checklist for SaaS Companies

By on May 3rd, 2023

Demand for Software as a Service continues growing at a rapid pace and looks to quadruple in less than a decade. As the industry grows, SEO for SaaS is more vital than ever for companies to remain visible and competitive. The challenge is that SaaS companies live almost exclusively online and must depend more on digital marketing than enterprises with physical stores and products. As a result, a practical blueprint…

AI and Content Marketing: A Love Story or Disaster Waiting to Happen? [Webinar Recap]

By on May 3rd, 2023

It’s no secret that artificial intelligence is quickly transforming the field of content marketing and search engine optimization. While AI tools can make the content creation process more efficient and less time-consuming, businesses still need to be aware of the potential risks and pitfalls of using AI-generated content. In hopes to make the B2B world a better place, Brody Dorland, co-founder of DivvyHQ, and I hosted a webinar to discuss…

How to Use Zero-Party Data to Level Up Your Content ROI

By on May 2nd, 2023
template photo shows business team leveling up their content ROI after they chose to include zero party data

Sometimes creating content for your audience can feel like throwing spaghetti at a wall– hoping something will stick. But what if you could trade in your old approach for a strategy that’s more reliable (and a lot less messy)? Image Source: Giphy Our secret weapon for success is to include zero-party data. Savvy marketers and content creators who want to level up their ROI know that harnessing the power of…

The Can’t-Miss List of Video Marketing Statistics (with Sources)

By on May 1st, 2023
template photo shows dog with marketing insider group’s list of must-read video marketing stats

It’s no secret that video has taken over the world of digital marketing. From brand storytelling to product demos, we’ve all seen how quickly video has revolutionized the way businesses communicate with their customers. And if you want to compete with the big dogs, video is an essential tool to keep in your content marketing arsenal. But how powerful is it really, you ask? We’re letting the numbers speak for…

How To Use the Hero’s Journey for Content Marketing: A Good Story Goes A Long Way

By on May 1st, 2023
hero's journey in content marketing

The AI-fueled transformation of content marketing is both exhilarating and distressing. OpenAI and an avalanche of new content tools and best practices are overwhelming many content marketers. Despite the uncertainty many of us feel about the future of our profession, staying grounded in content foundations should provide confidence going forward. Content foundations are must-have artifacts like buyer profiles, industry and competitor data, search keyword analysis, content performance data, and key…

5 Blog Post Templates to Help You Create Remarkable Content

By on April 25th, 2023

Producing regular, high-quality content for your client base is crucial for the growth of your business. Blog writing remains one of the best parts of a solid content marketing strategy. In fact, businesses with a blog get 434% more indexed pages, 55% more visitors, and 97% more inbound links. Let’s face it, though, sometimes the creative well runs dry, which is when you need an easy-to-use blog post template. Learn…

How to Research Your B2B Audience

By on April 25th, 2023

You might be surprised by how much your B2B marketing strategy relies on changes in your audience. Even if you’ve already identified your ideal buyer persona, you might be leaving multiple audience segments on the table depending on the objectives of your marketing strategy. We live in an age where customer data is easily accessible, so there’s no excuse for not knowing your audience or for ignoring their pain points…

Google Will Penalize AI-Generated Content Created To Rank For Search (And What To Do Instead)

By on April 25th, 2023
template image for Marketing Insider Group shows businessman wondering will google penalize AI-generated content

Since November of 2020, CNET, a tech news site owned by Red Ventures, has been quietly publishing low-quality articles written by AI tools. Their intent was to first rank highly in Google search, and then monetize that traffic with affiliate links – which plays out to be a massively lucrative strategy, if effective. Not to mention, using AI to write content (instead of humans) would also cut CNET’s expenses significantly,…

16 Alternative Search Engines and When They’re Used

By on April 24th, 2023
template image for marketing insider group shows woman using alternative search engines

For years, websites like Facebook and Google have been gathering user data for targeted advertising and sales to third-party sites. At first, it seemed harmless to collect personal data from users to help show search results for relevant products and services. But, after a few data scandals, like the Microsoft Hotmail scandal and the Zoom scandal of 2020, users become much more weary of how their data was being shared…

How to Use Content to Boost Your SEO Strategy

By on April 24th, 2023

There are a variety of actions businesses can take in order to boost their SEO strategy. Some of them are relatively straightforward. If your website is outdated and difficult to navigate, of course a redesign can boost your rankings and traffic. But when it comes to long-term SEO results, content is where strategy really comes into play. It’s how you get your information, products, and services in front of the…

8 Different Marketing Channels To Leverage in 2023

By on April 19th, 2023

Once you determine your target audience, you have to figure out how to connect with them. That’s where choosing the right mix of different marketing channels comes in. Long gone are the days of setting up a storefront (physical or digital) with a quality product, putting a few ads out, and waiting on positive word of mouth to drive your business. In fact, some professionals recommend having as many as…

Content Marketing for ClimateTech

By on April 18th, 2023
template photo shows sunflower wearing sunglasses to share marketing insider group’s article on ClimateTech content marketing

If you’re staying on top of the latest and greatest ClimateTech content marketing, then I’m sure you’ve already heard about Prometheus Fuels (and maybe even invested in their stock, like we did). This $1.5 billion American energy startup has developed tools to manufacture carbon-neutral fuels by absorbing CO2 from the air, and converting it into zero-net carbon gasoline, diesel, and jet fuels. Pretty groundbreaking right? As if their high-performance, eco-friendly…

25 Timeless Articles Every Content Marketer Needs to Read

By on April 17th, 2023

Over the years, we’ve read (and written) some of the best marketing articles, making our judgment pretty great when it comes to determining value. We know what it takes to share insight that makes a difference. The best marketing articles are not only chock-full of valuable insight, but they also stand the test of time. As content marketing experts, we realize that not everyone has this superpower. And if they…

The Art of Collaborating with SMEs: 8 Essential Tips for Content Marketers

By on April 17th, 2023

Few content marketers can develop great material without input from one or more subject matter experts (SMEs). Count me in that group. Even when I have domain experience, I still want to verify with experts, get their unique insights, and dig into nuances I may have missed. Product managers, salespeople, customer success managers, and solution engineers, among others, are critical resources for B2B writers. The rub is that the best…

What Are the 4 Ps of Marketing, and How Are They Still Relevant?

By on April 13th, 2023

Marketing your company is as important as your routine business operations and requires just as much work. To train budding entrepreneurs, experts developed the 4 Ps of marketing over half a century ago. Can this producer-oriented framework still be valid, especially since modern business and marketing are more customer-centric than ever? (For example, twice as many companies now compete on customer experience than price or product.) Review the fundamentals of…

7 Digital Marketing Services Every Business Needs

By on April 11th, 2023
template image with piggy bank sharing 7 digital marketing services every business needs

Wait! Before you succumb to the hype and hire a social media intern or go all out with paid search ads, you need to consider digital marketing services. Hiring in-house help is an expensive way to boost your social media presence, and paid search ads only generate about 5% of traffic. Even though these options might sound like the logical next-step for your business, what you really need is a…